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Buyer Personas, Revised and Expanded

Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

by Jim Kraus, Adele Revella ...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more businessBuilding on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this ... Read more

$17.00 USD

A fresh look into understanding your prospective customer's buying decisions to influence them and win more businessBuilding on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this
... Read more
Audiobook

Audiobook

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

by Adele Revella ...

Narrated by Pam Ward ...

Unabridged

7 hours 2 min

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Read more

$20.99 USD or Free with Kobo Plus

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... Read more

Audiobook

Audiobook

Confessions of the Pricing Man

How Price Affects Everything

by Hermann Simon ...

Narrated by Richard Elwood ...

Unabridged

10 hours 21 min

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of ... Read more

$25.99 USD or Free with Kobo Plus

Also available as: eBook

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of
... Read more

Also available as: eBook
Audiobook

Audiobook

Think Like a Freak

The Authors of Freakonomics Offer to Retrain Your Brain

by Steven D. Levitt, Stephen J. Dubner ...

Narrated by Stephen J. Dubner ...

Unabridged

7 hours 5 min

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Read more

$23.99 USD

Also available as: eBook

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and
... Read more

Also available as: eBook
Audiobook

Audiobook

This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

7 hours 2 min

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

$17.50 USD

Also available as: eBook

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Read more

Also available as: eBook
Audiobook

Audiobook

Built to Sell

Creating a Business That Can Thrive Without You

by John Warrillow ...

Narrated by Erik Synnestvedt ...

Unabridged

4 hours 24 min

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a ... Read more

Was $24.99 USD Now $15.99 USD or Free with Kobo Plus

Also available as: eBook

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a
... Read more

Also available as: eBook
Audiobook

Audiobook

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk, Gary Vaynerchuk ...

Narrated by John Hopkinson ...

Unabridged

5 hours 41 min

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media ... Read more

$16.99 USD or Free with Kobo Plus

Also available as: eBook

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media
... Read more

Also available as: eBook
Audiobook

Audiobook

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz ...

Narrated by Kevin Kenerly ...

Unabridged

7 hours 57 min

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... Read more

$25.99 USD

Also available as: eBook

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult
... Read more

Also available as: eBook
Audiobook

Audiobook

Contagious

Why Things Catch On

by Jonah Berger ...

Narrated by Keith Nobbs ...

Unabridged

6 hours 50 min

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

$19.99 USD

Also available as: eBook

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more

Also available as: eBook
Audiobook

Audiobook

Principles

Life and Work

by Ray Dalio ...

Narrated by Ray Dalio, Jeremy Bobb ...

Unabridged

16 hours 5 min

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to ... Read more

$29.99 USD

Also available as: eBook

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to
... Read more

Also available as: eBook
Audiobook

Audiobook

High Output Management

by Andrew S. Grove ...

Narrated by Marc Cashman ...

Unabridged

8 hours 2 min

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary ... Read more

$20.00 USD

Also available as: eBook

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary
... Read more

Also available as: eBook
Audiobook

Audiobook

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries ...

Narrated by Eric Ries ...

Unabridged

8 hours 38 min

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

$20.00 USD

Also available as: eBook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... Read more

Also available as: eBook

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Buyer Personas, Revised and Expanded

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People who read these also enjoyed

Confessions of the Pricing Man

Think Like a Freak

This Is Marketing

Built to Sell

Jab, Jab, Jab, Right Hook

The Hard Thing About Hard Things

Contagious

Principles

High Output Management

The Lean Startup

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