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“adhiraj menon”

Showing 1 - 12 of 12 results for “adhiraj menon”
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  • Procurement and Supply Chain in Hotel Food & Beverage

    by Adhiraj Menon ...
    The efficient management of food supply chains is a cornerstone of the hospitality industry. Hotels rely on streamlined procurement practices to ensure the consistent delivery of high-quality ingredients, supporting both guest satisfaction and operational success.This book offers an in-depth exploration of supply chain management within the hotel food and beverage sector. We discuss sourcing ... Read more

    $29.99 USD or Free with Kobo Plus

  • Fundamental Marketing Strategies for Hospitality and Tourism

    by Adhiraj Menon ...
    Marketing plays a vital role in shaping the success of the hospitality and tourism industries. In Fundamental Marketing Strategies for Hospitality and Tourism, we dive into the complexities of promoting destinations and services in today’s globalized world.This book provides an in-depth exploration of innovative marketing techniques tailored for the unique demands of tourism and hospitality. We ... Read more

    $29.99 USD or Free with Kobo Plus

  • Travel Marketing and Tourism Made Easy

    by Adhiraj Menon ...
    "Travel Marketing and Tourism Made Easy" explores the vibrant field of travel, marketing, and tourism, which has become increasingly significant in today's world. We provide an overview of tourism, types of travelers, and the factors driving its growth, including customer expectations and relations.Our book is ideal for travel enthusiasts and those looking to enter the booming tourism marketing ... Read more

    $19.99 USD or Free with Kobo Plus

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    Pricing Strategies for Startups

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    Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies ... Read more

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  • The Price Advantage

    by Walter L. Baker, Michael V. Marn, Craig C. Zawada ...
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    A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful ... Read more

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  • Approved Marketing Plans for New Products and Services

    by Dr. Ken K. Wong ...
    This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken ... Read more

    $8.69 USD

  • Booking and Tour Management for the Performing Arts

    by Rena Shagan ...
    This third edition of Booking and Tour Management for the Performing Arts has been updated to include information about the revolutionary new ways that performers, managers, and presenters are using the Internet to transform the business of booking live performing events. Special chapters by outside experts provide in-depth information about what presenters need from artists, the technical aspects ... Read more

    $6.99 USD

  • Beating Low Cost Competition

    How Premium Brands can respond to Cut-Price Rivals

    by Adrian Ryans ...
    Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating ... Read more

    $33.00 USD

  • Reinventing Live

    The Always-On Future of Events

    by Denzil Rankine, Marco Giberti ...
    Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate – business, connections, education and advocacy.Events are all about building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. So much so, that digital ... Read more

    $12.59 USD

  • Airline Industry

    Poised for Disruptive Innovation?

    by Nawal K. Taneja ...
    Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption ... Read more

    $76.99 USD

  • Make Money Online: Ways to Make (and Save Money) Online: Affiliate Marketing, Dropshipping, Shopify, Blog, Self Publishing, Selling Online Video Courses, Handicrafts, and More

    by Amy Landry ...
    IDEAS TO BUILD WEALTH IN 2021How can I make $1000 a month (and much more!) passive income?You've got a steady paycheck from your 9 to 5 job and that's cool. But deep down inside you know you've always wanted more. MORE MONEY. MORE FREEDOM. MORE FLEXIBILITY. And so you finally decide that it's time to TAKE ACTION.This book breaks down many ideas for how to generate passive income while keeping your ... Read more

    $3.98 USD or Free with Kobo Plus

  • Marketing Strategy For Hotel Business

    The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

    by Suryaning Bawono, Murniati - ...
    This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and ... Read more

    $4.99 USD or Free with Kobo Plus