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Advertising in a Free Society (Critical)

by Ralph Harris, Arthur Seldon, Christopher Snowdon ...

Series series Hobart Papers
This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We ... Read more

$6.52 USD

This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We
... Read more

Scientific Advertising

by Claude Hopkins ...

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for ... Read more

$7.99 USD

Also available as: Audiobook

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for
... Read more

Also available as: Audiobook
Public Opinion

Enriched edition. Uncovering the Influence of Media on Societal Beliefs and Democratic Discourse

by Walter Lippmann, Grant Cantrell ...

In "Public Opinion," Walter Lippmann presents a profound exploration of how public perceptions are shaped by media and societal constructs. Written in the aftermath of World War I, the book is a pioneering work in media theory, delving into the complexities of human psychology and its interplay with democratic governance. Lippmann employs a clear and incisive literary style, blending analytical ... Read more

$1.99 USD or Free with Kobo Plus

In "Public Opinion," Walter Lippmann presents a profound exploration of how public perceptions are shaped by media and societal constructs. Written in the aftermath of World War I, the book is a pioneering work in media theory, delving into the complexities of human psychology and its interplay with democratic governance. Lippmann employs a clear and incisive literary style, blending analytical
... Read more
The Greenwash Effect

Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

by Guy Pearse ...

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Read more

$15.99 USD

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to
... Read more
Brexit

Why Britain Voted to Leave the European Union

by Harold D. Clarke, Matthew Goodwin, Paul Whiteley ...

In June 2016, the United Kingdom shocked the world by voting to leave the European Union. As this book reveals, the historic vote for Brexit marked the culmination of trends in domestic politics and in the UK's relationship with the EU that have been building over many years. Drawing on a wealth of survey evidence collected over more than ten years, this book explains why most people decided to ... Read more

$28.99 USD

In June 2016, the United Kingdom shocked the world by voting to leave the European Union. As this book reveals, the historic vote for Brexit marked the culmination of trends in domestic politics and in the UK's relationship with the EU that have been building over many years. Drawing on a wealth of survey evidence collected over more than ten years, this book explains why most people decided to
... Read more
In America

Tales from Trump Country

by Caitríona Perry ...

As RTÉ's Washington correspondent, Caitríona Perry has earned a reputation as a reliable source of truth as the world tries to make sense of the maelstrom of shocking headlines emanating from Donald Trump's America. In her first book, she goes beyond the news reports and delves into the American heartland where she witnessed his rise at first hand, while others were blindsided by his victory. ... Read more

$10.99 USD or Free with Kobo Plus

As RTÉ's Washington correspondent, Caitríona Perry has earned a reputation as a reliable source of truth as the world tries to make sense of the maelstrom of shocking headlines emanating from Donald Trump's America. In her first book, she goes beyond the news reports and delves into the American heartland where she witnessed his rise at first hand, while others were blindsided by his victory.
... Read more
Brexit

How Britain Left Europe

by Denis MacShane ...

HOW COULD THIS HAVE HAPPENED?On 23 June 2016, UK voters elected to leave the European Union. The result was perhaps the biggest bombshell in modern British political history. In this new and updated edition of Denis MacShane's bestselling history of the UK's relationship with Europe, the former Europe Minister reveals the full story behind Britain's historic EU Referendum decision. Denis MacShane ... Read more

$16.99 USD

HOW COULD THIS HAVE HAPPENED?On 23 June 2016, UK voters elected to leave the European Union. The result was perhaps the biggest bombshell in modern British political history. In this new and updated edition of Denis MacShane's bestselling history of the UK's relationship with Europe, the former Europe Minister reveals the full story behind Britain's historic EU Referendum decision. Denis MacShane
... Read more
The Lost Majority

Why the Future of Government Is Up for Grabs—and Who Will Take It

by Sean Trende ...

In today's fraught political climate, one thing is indisputable: the dream of the emerging Democratic majority is dead. How did the Democrats, who seemed unstoppable only two short years ago, lose their momentum so quickly, and what does it mean for the future of our two-party system? Here, RealClearPolitics senior analyst Sean Trende explores the underlying weaknesses of the Democratic promise of ... Read more

$17.29 USD

In today's fraught political climate, one thing is indisputable: the dream of the emerging Democratic majority is dead. How did the Democrats, who seemed unstoppable only two short years ago, lose their momentum so quickly, and what does it mean for the future of our two-party system? Here, RealClearPolitics senior analyst Sean Trende explores the underlying weaknesses of the Democratic promise of
... Read more
Advertising

A Very Short Introduction

by Winston Fletcher ...

Series series Very Short Introductions
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Read more

$7.99 USD

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of
... Read more
Australia Reconstructed

Bold steps to improve voter representation and the political landscape

by Klaas Woldring ...

This book is a plea for system change in Australia, referring to the various systems that underpin and shape governance. As the 2013 federal election approaches the many flaws in the system of government in Australia are again evident. However, they do not themselves form the focus of the election debate. During the last years the tone and quality of the parliamentary debate has become the focus ... Read more

$8.99 USD

This book is a plea for system change in Australia, referring to the various systems that underpin and shape governance. As the 2013 federal election approaches the many flaws in the system of government in Australia are again evident. However, they do not themselves form the focus of the election debate. During the last years the tone and quality of the parliamentary debate has become the focus
... Read more
Electoral Systems and Political Context

How the Effects of Rules Vary Across New and Established Democracies

by Robert G. Moser, Ethan Scheiner ...

Electoral Systems and Political Context illustrates how political and social context conditions the effects of electoral rules. The book examines electoral behavior and outcomes in countries that use 'mixed-member' electoral systems – where voters cast one ballot for a party list under proportional representation (PR) and one for a candidate in a single member district (SMD). Based on comparisons ... Read more

$35.99 USD

Electoral Systems and Political Context illustrates how political and social context conditions the effects of electoral rules. The book examines electoral behavior and outcomes in countries that use 'mixed-member' electoral systems – where voters cast one ballot for a party list under proportional representation (PR) and one for a candidate in a single member district (SMD). Based on comparisons
... Read more
Evaluating Elections

A Handbook of Methods and Standards

by R. Michael Alvarez, Lonna Rae Atkeson, Thad E. Hall ...

In competitive and contested democratic elections, insuring integrity is critical. Evaluating Elections shows why systematic analysis and reporting of election performance is important and how data-driven performance management can be used by election officials to improve elections. The authors outline how performance management systems can function in elections and their benefits for voters, ... Read more

$28.69 USD

In competitive and contested democratic elections, insuring integrity is critical. Evaluating Elections shows why systematic analysis and reporting of election performance is important and how data-driven performance management can be used by election officials to improve elections. The authors outline how performance management systems can function in elections and their benefits for voters,
... Read more

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Advertising in a Free Society (Critical)

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Scientific Advertising

Public Opinion

The Greenwash Effect

Brexit

In America

Brexit

The Lost Majority

Advertising

Australia Reconstructed

Electoral Systems and Political Context

Evaluating Elections

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