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Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

by Christina Inge ...

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a ... Read more

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Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a
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How I Made My First Million on the Internet and How You Can Too!

The Complete Insider's Guide to Making Millions with Your Internet Business

by Ewen Chia ...

A comprehensive step-by-step guide to setting up a booming Internet business!Successful entrepreneur Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you ... Read more

$14.39 USD or Free with Kobo Plus

A comprehensive step-by-step guide to setting up a booming Internet business!Successful entrepreneur Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you
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Consumption Economics: The New Rules of Tech

The New Rules of Tech

by J. B. Wood, Todd Hewlin, Thomas Lah ...

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when ... Read more

$9.89 USD or Free with Kobo Plus

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when
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The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

by Kipp Bodnar, Jeffrey L. Cohen ...

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... Read more

$15.00 USD

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a
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Email Marketing By the Numbers

How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott ...

Praise for EMAIL MARKETING by the NUM8ERS"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."—Anne Holland, President, MarketingSherpa"Despite its proven power ... Read more

$16.00 USD

Praise for EMAIL MARKETING by the NUM8ERS"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."—Anne Holland, President, MarketingSherpa"Despite its proven power
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Marketing Strategy: A Beginner's Guide to B2B Marketing Success

by Jason W. Simmons ...

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken ... Read more

$6.99 USD or Free with Kobo Plus

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken
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Conversion Optimization

The Art and Science of Converting Prospects to Customers

by Khalid Saleh, Ayat Shukairy ...

How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or ... Read more

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How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or
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The Engaged Customer

The New Rules of Internet Direct Marketing

by Hans Peter Brondmo ...

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. ... Read more

Was $7.99 USD Now $1.99 USD or Free with Kobo Plus

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts.
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Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

by Chuck Hemann, Ken Burbary ...

Series series Que Biz-Tech
Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop ... Read more

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Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop
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Learn more - Ecommerce and Online Business

by Rajib Roy ...

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips ... Read more

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This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips
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Complete B2B Online Marketing

by William Leake, Lauren Vaccarello, Maura Ginty ...

Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the ... Read more

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Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the
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Affiliate 360: Fundamentals of Performance Marketing

by Pete Prestipino ...

Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today. ... Read more

$5.99 USD or Free with Kobo Plus

Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today.
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Marketing Metrics

People who read this also enjoyed

How I Made My First Million on the Internet and How You Can Too!

Consumption Economics: The New Rules of Tech

The B2B Social Media Book

Email Marketing By the Numbers

Marketing Strategy: A Beginner's Guide to B2B Marketing Success

Conversion Optimization

The Engaged Customer

Digital Marketing Analytics

Learn more - Ecommerce and Online Business

Complete B2B Online Marketing

Affiliate 360: Fundamentals of Performance Marketing

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