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  • The Fundamentals of Fashion Management

    by Susan Dillon, Corinna Budnarowska, Dr Ruth Marciniak ...
    Series series Fundamentals
    This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion ... Read more

    $29.99 USD