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“dan augustine”

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  • Advertising Creative

    Strategy, Copy, and Design

    by Tom Altstiel, Dan Augustine, Jean M. Grow, Joanna L. Jenkins ...
    Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small ... Read more

    $100.79 USD