Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“david j cichelli”

Showing 1 - 12 of 12 results for “david j cichelli”
Skip side bar filters

  • Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs

    by David J. Cichelli ...
    Leverage the full power of your sales force with a cutting-edge compensation programSalespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business revenue. Do you have strategically aligned sales compensation plans or are your pay plans holding back your sales force?Compensating ... Read more

    $41.79 USD

People who read this also enjoyed

  • Scientific Advertising

    by Claude C. Hopkins ...
    Scientific Advertising by Claude C. HopkinsThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.Advertising, once ... Read more

    $3.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Emotional Intelligence for Sales Success

    Connect with Customers and Get Results

    by Colleen Stanley ...
    Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence.Sales trainer and expert Colleen Stanley cites studies that show how emotional intelligence (EI) is a strong indicator ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Maslow's Hierarchy of Needs

    Gain vital insights into how to motivate people

    by 50minutes ...
    Series Book 9 - Management & Marketing
    Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five different levels of needs experienced by all humans• Adapt your marketing strategies to satisfy as many of those needs as ... Read more

    $13.41 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Dealstorming

    The Secret Weapon That Can Solve Your Toughest Sales Challenges

    by Tim Sanders ...
    Sales genius is a team sport.As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line."Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break ... Read more

    $15.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Sales Presentations For Dummies

    by Julie M. Hansen ...
    Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you ... Read more

    $15.00 USD

  • Selling Through Distributors

    by John Griffin ...
    This book is a battle manual on building a successful international business. It will help seasoned international marketeers to audit and re-engineer their international distribution channels for a radical improvement in performance. It is vital reading for those in the early stages of building an international export organization. Selling Through Distributors sets out a formal programme for ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Future of the Sales Profession

    How to Survive the Big Cull and Become One of Your Industry's Most Sought-After B2B Sales Professionals

    by Graham Hawkins ...
    B2B sales is harder than ever before.Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, ... Read more

    $6.99 USD

  • Retail Strategy

    by Christine Cuthbertson ...
    The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * ... Read more

    $84.99 USD

  • Creating Powerful Brands

    by Leslie de Chernatony ...
    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.Bullets:• Summarises the latest thinking and best practice ... Read more

    $91.99 USD

  • The 4 A's of Marketing

    Creating Value for Customer, Company and Society

    by Jagdish Sheth, Rajendra Sisodia ...
    The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the ... Read more

    $91.99 USD

  • Malcolm McDonald on Marketing Planning

    Understanding Marketing Plans and Strategy

    by Malcolm McDonald ...
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing ... Read more

    $35.09 USD