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  • Agribusiness Innovation and Contextual Evolution, Volume II

    Technological, Societal and Channel Advancements

    Series series Business and Management (R0)
    Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour.Reflecting on these changes and providing a ... Read more

    $179.09 USD

  • Agribusiness Innovation and Contextual Evolution, Volume I

    Strategic, Managerial and Marketing Advancements

    Series series Business and Management (R0)
    Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour.Reflecting on these ... Read more

    $179.09 USD

  • The Realities and Illusions of Defending Competitive Advantage

    A Resource-Based View Perspective

    This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and practice for over three decades, influencing adjacent fields such as marketing. However, in today’s ... Read more

    $64.99 USD

  • Global Challenges and Uncertainty in Tourism and Hospitality, Volume II

    Marketing Advancements and Value Creation

    Series series Economics and Finance (R0)
    This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.From crises such as pandemics, wars, and ... Read more

    $152.09 USD

  • Global Challenges and Uncertainty in Tourism and Hospitality, Volume I

    Strategies for Resilience and Adaptation

    Series series Economics and Finance (R0)
    This edited collection unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. Part of a two-volume work, this first volume navigates the evolving nexus, emphasizing the critical importance of sustainability, resilience, agility, and adaptability in the face of economic, geopolitical, environmental, and other disruptions. ... Read more

    $152.09 USD

  • The Palgrave Handbook of Consumerism Issues in the Apparel Industry

    Series series Business and Management (R0)
    This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place ... Read more

    $197.99 USD

  • Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Series series The Annals of Business Research
    This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge ... Read more

    $62.99 USD

  • Marketing Management

    Past, Present and Future

    Series series Business and Management (R0)
    This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. ... Read more

    $143.09 USD

  • Advanced Technologies in Business, Volume I

    Strategic, Managerial and Marketing Impacts

    Series series Business and Management (R0)
    This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an ... Read more

    $179.09 USD

  • Advanced Technologies in Business, Volume II

    Industry, Policy and Societal Impacts

    Series series Business and Management (R0)
    This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an ... Read more

    $179.09 USD

  • Stakeholder Engagement and Sustainability

    Series series The Annals of Business Research
    This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management.The concept of sustainability is today at the ... Read more

    $62.99 USD

  • The Changing Role of SMEs in Global Business

    Volume II: Contextual Evolution Across Markets, Disciplines and Sectors

    Series series Business and Management (R0)
    SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, ... Read more

    $89.09 USD