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“detlev zwick”

Showing 1 - 12 of 12 results for “detlev zwick”
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  • Inside Marketing

    Practices, Ideologies, Devices

    Edited by Detlev Zwick, Julien Cayla ...
    The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the ... Read more

    $53.09 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Inside Marketing

    Practices, Ideologies, Devices

    by Detlev Zwick, Julien Cayla ...
    Narrated by Jonathan Yen ...

    Unabridged

    16 hours 2 min

    The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the ... Read more

    $30.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

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  • Qualitative Research Practice

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  • Applications of Case Study Research

    by Robert K. Yin ...
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  • Data Mining and Market Intelligence for Optimal Marketing Returns

    by Susan Chiu, Domingo Tavella ...
    The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case ... Read more

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  • Always Forward!

    Discover the 7 Secrets of Sales Success

    by William S. Wooditch ...
    The hard-won lessons in Always Forward! are designed to alleviate the pain and shorten the distance between where you are now and where you are determined to go in the future. These secrets can create the foundation for an exciting and rewarding life if you are willing to face your fear and become compelled to move forward—Always Forward! What we think and what we do in the moments, hours, days, ... Read more

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  • Managing Social Research

    A Practical Guide

    by Roger Tarling ...
    Series series Social Research Today
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  • Discourse and Narrative Methods

    Theoretical Departures, Analytical Strategies and Situated Writings

    by Mona Livholts, Maria Tamboukou ...
    Discourses and narratives are crucial in how we understand a world of rapid changes. This textbook constitutes a unique introduction to two major influential theoretical and methodological fields - discourse and narrative methods - and examines them in their interrelation. It offers readers an orientation within the broad and contested area of discourse and narrative methods and develops concrete ... Read more

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  • Maths Meets Myths: Quantitative Approaches to Ancient Narratives

    Edited by Ralph Kenna, Máirín MacCarron, Pádraig MacCarron ...
    Series series Physics and Astronomy (R0)
    With an emphasis on exploring measurable aspects of ancient narratives, Maths Meets Myths sets out to investigate age-old material with new techniques. This book collects, for the first time, novel quantitative approaches to studying sources from the past, such as chronicles, epics, folktales, and myths. It contributes significantly to recent efforts in bringing together natural scientists and ... Read more

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  • Researching Marginalized Groups

    Edited by Kalwant Bhopal, Ross Deuchar ...
    Series series Routledge Advances in Research Methods
    This edited collection explores issues that arise when researching "hard-to-reach" groups and those who remain socially excluded and marginalized in society, such as access, the use of gatekeepers, ethical dilemmas, "voice," and how such research contributes to issues of inclusion and social justice. The book uses a wide range of empirical and theoretical approaches to examine the difficulties, ... Read more

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  • Emotion and Reason in Consumer Behavior

    by Arjun Chaudhuri ...
    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. ... Read more

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