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Hero Redefined

Profiles of Olympic Athletes Under the Radar

by Doug Levy ...

Narrated by Michael Rene Zuzel ...

Unabridged

8 hours 38 min

What does it mean to be a hero—in sports and in life?Heroes aren’t just the ones who bring home medals. Hero Redefined delves into the lesser-known stories of Olympic athletes—and a couple of special Olympic venues—that challenge the conventional narrative of glory and gold. In riveting personal profiles exploring herculean feats of strength, perseverance, and sportsmanship, award-winning sports ... Read more

$16.99 USD or Free with Kobo Plus

Also available as: eBook

What does it mean to be a hero—in sports and in life?Heroes aren’t just the ones who bring home medals. Hero Redefined delves into the lesser-known stories of Olympic athletes—and a couple of special Olympic venues—that challenge the conventional narrative of glory and gold. In riveting personal profiles exploring herculean feats of strength, perseverance, and sportsmanship, award-winning sports
... Read more

Also available as: eBook
The Communications Golden Hour

The Essential Guide to Public Information When Every Minute Counts 2024 Edition

by Doug Levy ...

Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating ... Read more

$28.99 USD

Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating
... Read more
Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

by Bob Garfield, Doug Levy ...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Read more

$5.99 USD

Also available as: Audiobook

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's
... Read more

Also available as: Audiobook
Audiobook

Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

by Bob Garfield, Doug Levy ...

Narrated by Lee Han ...

Unabridged

6 hours 28 min

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s ... Read more

$27.99 USD

Also available as: eBook

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s
... Read more

Also available as: eBook

Audiobook

The Social Animal

The Hidden Sources of Love, Character, and Achievement

by David Brooks ...

Narrated by Arthur Morey ...

Unabridged

16 hours 9 min

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded ... Read more

$25.00 USD

Also available as: eBook

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded
... Read more

Also available as: eBook
Audiobook

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

by Mike Weinberg ...

Narrated by Mike Weinberg ...

Unabridged

8 hours 1 min

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most ... Read more

$26.99 USD

Also available as: eBook

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most
... Read more

Also available as: eBook
Creating Competitive Advantage

Give Customers a Reason to Choose You Over Your Competitors

by Jaynie L. Smith, William G. Flanagan ...

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service ... Read more

$8.99 USD

Also available as: Audiobook

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service
... Read more

Also available as: Audiobook
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Read more

$10.99 USD

Also available as: Audiobook

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Read more

Also available as: Audiobook
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.39 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

by Brian Burns, Tom Snyder ...

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

$23.39 USD

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and
... Read more
Wal-Mart: The Bully of Bentonville

How the High Cost of Everyday Low Prices is Hurting America

by Anthony Bianco ...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

$4.99 USD

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors,
... Read more
The Wallet Allocation Rule

Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye ...

Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is ... Read more

$12.00 USD

Also available as: Audiobook

Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is
... Read more

Also available as: Audiobook

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“doug levy”

Hero Redefined

The Communications Golden Hour

Can't Buy Me Like

Can't Buy Me Like

People who read these also enjoyed

The Social Animal

New Sales. Simplified.

Creating Competitive Advantage

Hug Your Haters

Shopper Marketing

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Wal-Mart: The Bully of Bentonville

The Wallet Allocation Rule

eReaders

Apps

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Your Shopping Cart is empty

Available:

1 audiobook monthly

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