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“florence jacob”

Showing 1 - 12 of 12 results for “florence jacob”
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  • New Frontiers of Customer Strategy

    Managing Sustainable, Environmental and Ethical Transitions

    Edited by Thierry Delecolle, Florence Jacob, Isabelle Prim-Allaz ...
    Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes.New frontiers in customer relations strategies are thus ... Read more

    $136.00 USD

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  • The Greiner Growth Model

    Anticipate crises and adapt to a changing business world

    by 50minutes ...
    Series Book 3 - Management & Marketing
    Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and ... Read more

    $9.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Design Management

    Using Design to Build Brand Value and Corporate Innovation

    by Brigitte Borja de Mozota ...
    Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to ... Read more

    $17.99 USD

  • Inter-Cultural Intelligence

    From Surviving to Thriving in the Global Space

    by Marco Blankenburgh ...
    Moving between cultures has always been a challenge and one that humanity has tried to master by providing dos and don’ts lists for cultures foreign to us, teaching us how to hand over business cards in the appropriate fashion or how to shake hands the right way, but this only helps us to survive. But if we’re going to thrive in the global space we need to move beyond the ethno centric and ... Read more

    $9.99 USD or Free with Kobo Plus

  • Geomarketing

    Methods and Strategies in Spatial Marketing

    Edited by Gérard Cliquet ...
    This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, ... Read more

    $136.00 USD

  • Corporate Entrepreneurship

    by Véronique Bouchard, Alain Fayolle ...
    Entrepreneurship is vital for companies’ success, to allow them to adapt and grow in today’s interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and ... Read more

    $78.99 USD

  • Strategic Management of Innovation and Design

    by Pascal Le Masson, Benoît Weil, Armand Hatchuel ...
    There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of ... Read more

    $72.19 USD

  • Gender Balance

    When men step up - What? Why? How? A toolkit for leaders

    by Margaret Milan, Marie-Christine Mahéas ...
    Maybe you're skeptical about what men have to gain from greater gender balance. Maybe you're reticent to speak up about a sensitive subject. Perhaps you're wondering how to get more men to join the gender balance debate. Or maybe you just want to take part in one of the major managerial transformations facing companies in the 21st century.Gender balance: when men step up. Because men too can ... Read more

    $16.30 USD

  • DSST Principles of Supervision DANTES Test Study Guide

    by PassYourClass ...
    Our DANTES study guides are different! The Principles of Supervision DANTES/DSST study guide TEACHES you everything that you need to know to pass the DSST test. This study guide is more than just pages of sample test questions. Our easy to understand study guide will TEACH you the information. We've condensed what you need to know into a manageable book - one that will leave you completely ... Read more

    $29.99 USD or Free with Kobo Plus

  • Creating Value in Nonprofit-Business Collaborations

    New Thinking and Practice

    by James E. Austin, M. May Seitanidi ...
    Collaboration between nonprofits and businesses is a necessary component of strategy and operations.Creating Value in Nonprofit-Business Collaborations: New Thinking & Practice provides breakthrough thinking about how to conceptualize and realize collaborative value. With over a hundred case examples from around the globe and hundreds of literature references, the book reveals how collaboration ... Read more

    $50.00 USD

  • Shared Decision-Making in the Corporate Arena

    A Journey into Organizational Cultures of Autonomy and Responsibility

    by Lorraine Margherita ...
    More than 3 billion people in the world have a boss. And yet a third of them feels disengaged at work and half of them want to contribute more to society after the Covid-19 pandemic. They are the true change-makers in the corporate arena. No ambition, solution, or shift happens without them. It is time our decision-making matches their skills and motivation.How does autonomy influence motivation ... Read more

    $9.99 USD or Free with Kobo Plus

  • Digital Futures, Digital Transformation

    From Lean Production to Acceluction

    by Ahmed Bounfour ...
    Series series Business and Management (R0)
    This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On ... Read more

    $53.99 USD