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Showing 1 - 12 of 12 results for “gary warnaby”
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  • Place Marketing and Temporality

    by Gary Warnaby ...
    Series series Routledge Focus on Business and Management
    Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing ... Read more

    $33.99 USD

  • Pop-up Retailing

    Managerial and Strategic Perspectives

    by Gary Warnaby, Charlotte Shi ...
    Series series Business and Management (R0)
    This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by ... Read more

    $53.99 USD

  • Place Marketing and Branding

    Symbols and Representations

    by Dominic Medway, Gary Warnaby ...
    Series series New Horizons in Marketing series
    Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different approaches adopted to represent places at various spatial scales.The book identifies consequent issues ... Read more

    $35.99 USD

  • Rethinking Place Branding

    Comprehensive Brand Development for Cities and Regions

    Edited by Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth ...
    Series series Business and Management (R0)
    As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially ... Read more

    $152.09 USD

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  • Design Anthropology

    Theory and Practice

    Edited by Wendy Gunn, Ton Otto, Rachel Charlotte Smith ...
    Design is a key site of cultural production and change in contemporary society. Anthropologists have been involved in design projects for several decades but only recently a new field of inquiry has emerged which aims to integrate the strengths of design thinking and anthropological research.This book is written by anthropologists who actively participate in the development of design anthropology. ... Read more

    $26.49 USD

  • Urban Sustainability Through Environmental Design

    Approaches to Time-People-Place Responsive Urban Spaces

    Edited by Kevin Thwaites, Sergio Porta, Ombretta Romice, Mark Greaves ...
    What can architects, landscape architects and urban designers do to make urban open spaces, streets and squares, more responsive, lively and safe?Urban Sustainability through Environmental Design answers this question by providing the analytical tools and practical methodologies that can be employed for sustainable solutions to the design and management of urban environments. The book calls into ... Read more

    $73.99 USD

  • History through material culture

    by Leonie Hannan, Sarah Longair ...
    Series Book 1 - IHR Research Guides
    History through material culture is a unique, step-by-step guide for students and researchers who wish to use objects as historical sources.Responding to the significant, scholarly interest in historical material culture studies, this book makes clear how students and researchers ready to use these rich material sources can make important, valuable and original contributions to history.Written by ... Read more

    $13.69 USD

  • Visual Methodologies

    An Introduction to Researching with Visual Materials

    by Gillian Rose ...
    Have you found some exciting images that you want to explore but don’t know how to start your research or what methods to choose? Do you have a question about an aspect of visual culture that you want to answer?Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each ... Read more

    $84.59 USD

  • The Future of the Word

    by Chris Goodall ...
    The average young adult in the US reads for about 7 minutes a day and the figure isnt much higher in Britain. The last few decades have seen striking and nearly continuous falls in the amount of time individuals spend with books and other printed material. And perhaps as a result the average level of literacy in the British and US populations is declining: our ability to comprehend complex writing ... Read more

    $3.79 USD or Free with Kobo Plus

  • Heritage and Social Media

    Understanding heritage in a participatory culture

    Edited by Elisa Giaccardi ...
    Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it.To highlight the specific changes produced by social ... Read more

    $69.99 USD

  • Experience Design

    Concepts and Case Studies

    Edited by Peter Benz ...
    How can we design better experiences? Experience Design brings together leading international scholars to provide a cross-section of critical thinking and professional practice within this emerging field. Contributors writing from theoretical, empirical and applied design perspectives address the meaning of 'experience'; draw on case studies to explore ways in which specific 'experiences' can be ... Read more

    $36.99 USD

  • Routledge Handbook of Interdisciplinary Research Methods

    Edited by Celia Lury, Rachel Fensham, Alexandra Heller-Nicholas, Sybille Lammes, Angela Last, Mike Michael, Emma Uprichard ...
    Series series Routledge International Handbooks
    The landscape of contemporary research is characterized by growing interdisciplinarity, and disciplinary boundaries are blurring faster than ever. Yet while interdisciplinary methods, and methodological innovation in general, are often presented as the ‘holy grail’ of research, there are few examples or discussions of their development and ‘behaviour’ in the field.This Routledge Handbook of ... Read more

    $70.99 USD