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“guy masterman”

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  • Strategic Sports Event Management

    by Guy Masterman ...
    This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events.Now in a fully revised and updated fourth edition, the book explains the ... Read more

    $84.99 USD