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Global Marketing

Understanding Marketing in a Globalized Business Environment

by Helen Millward ...

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.Ideal for undergraduate students taking modules on Global Marketing, this textbook includes chapters on global communications, cultural convergence and divergence as well as production and consumption considerations. There are ... Read more

$53.09 USD

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.Ideal for undergraduate students taking modules on Global Marketing, this textbook includes chapters on global communications, cultural convergence and divergence as well as production and consumption considerations. There are
... Read more

Entrepreneurship in Theory and Practice

Paradoxes in Play, Second Edition

by Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... Read more

$35.99 USD

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and
... Read more
HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

by Harvard Business Review, Jeanne Brett, Yves L. Doz, Erin Meyer, Hal Gregersen ...

Series series HBR's 10 Must Reads
Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a ... Read more

$17.99 USD or Free with Kobo Plus

Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a
... Read more
Is Technology Good for Education?

by Neil Selwyn ...

Series series Digital Futures
Digital technologies are a key feature of contemporary education. Schools, colleges and universities operate along high-tech lines, while alternate forms of online education have emerged to challenge the dominance of traditional institutions. According to many experts, the rapid digitization of education over the past ten years has undoubtedly been a ‘good thing’.Is Technology Good For Education? ... Read more

$10.00 USD

Digital technologies are a key feature of contemporary education. Schools, colleges and universities operate along high-tech lines, while alternate forms of online education have emerged to challenge the dominance of traditional institutions. According to many experts, the rapid digitization of education over the past ten years has undoubtedly been a ‘good thing’.Is Technology Good For Education?
... Read more
Driven by Difference

How Great Companies Fuel Innovation Through Diversity

by David Livermore ...

Today's board rooms, think tanks, and staff lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals.Diverse teams are far more creative than homogenous teams--but only when they are managed effectively. Driven by ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

Today's board rooms, think tanks, and staff lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals.Diverse teams are far more creative than homogenous teams--but only when they are managed effectively. Driven by
... Read more

Also available as: Audiobook
Anarchists in the Boardroom

How social media and social movements can help your organisation to be more like people

by Liam Barrington-Bush ...

Change how we organise. Change the world.There are lessons emerging all around us, in the new social movements that have swept the globe, and in the organising patterns found on social media.Could Twitter and Occupy help our NGOs, charities, trade unions and voluntary organisations to both stay relevant in the times ahead and live our values through the ways that we organise?‘Anarchists in the ... Read more

$10.73 USD

Change how we organise. Change the world.There are lessons emerging all around us, in the new social movements that have swept the globe, and in the organising patterns found on social media.Could Twitter and Occupy help our NGOs, charities, trade unions and voluntary organisations to both stay relevant in the times ahead and live our values through the ways that we organise?‘Anarchists in the
... Read more
Leading Public Sector Innovation (Second Edition)

Co-creating for a Better Society

by Christian Bason ...

The second edition of this significant text has been thoroughly revised to take account of the latest literature, case studies and international developments in the field. Drawing on global research and practical examples, Bason illustrates the key triggers and practices of public sector innovation.Each chapter includes a refined ‘how to do it’ toolkit, and two new chapters have been added, one ... Read more

$41.39 USD

The second edition of this significant text has been thoroughly revised to take account of the latest literature, case studies and international developments in the field. Drawing on global research and practical examples, Bason illustrates the key triggers and practices of public sector innovation.Each chapter includes a refined ‘how to do it’ toolkit, and two new chapters have been added, one
... Read more
Why Should Anyone Work Here?

What It Takes to Create an Authentic Organization

by Rob Goffee, Gareth Jones ...

Imagine designing the best company on earth to work for . . .What would that company be like? How would you build and sustain it? As a leader, you need to know. In the past, businesses made people conform to the organization’s needs. But the old paradigm has shifted. Now leaders must transform their organizations so that they attract the right people, keep them, and inspire them to do their best ... Read more

$21.59 USD or Free with Kobo Plus

Imagine designing the best company on earth to work for . . .What would that company be like? How would you build and sustain it? As a leader, you need to know. In the past, businesses made people conform to the organization’s needs. But the old paradigm has shifted. Now leaders must transform their organizations so that they attract the right people, keep them, and inspire them to do their best
... Read more
Seven Steps to Leading a Gender-Balanced Business

by Avivah Wittenberg-Cox ...

The proven rewards of a gender-balanced business.Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool-yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.Now, ... Read more

$8.69 USD or Free with Kobo Plus

The proven rewards of a gender-balanced business.Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool-yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.Now,
... Read more
HR: The New Agenda

by Paul Norman ...

The world has changed irrevocably and a new way of life and work in every aspect is now a reality. This requires HR to review its priorities and place renewed emphasis on being human and building effective human systems and human organisations.The old ways of “doing HR” will no longer be relevant and it is time for HR to reimagine itself in a post-Covid world. This new role will demand a “new ... Read more

$26.99 USD or Free with Kobo Plus

The world has changed irrevocably and a new way of life and work in every aspect is now a reality. This requires HR to review its priorities and place renewed emphasis on being human and building effective human systems and human organisations.The old ways of “doing HR” will no longer be relevant and it is time for HR to reimagine itself in a post-Covid world. This new role will demand a “new
... Read more
Inclusion

Diversity, The New Workplace & The Will To Change

by Jennifer Brown ...

Embrace Diversity and Thrive As An OrganizationIn the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in ... Read more

$8.69 USD or Free with Kobo Plus

Embrace Diversity and Thrive As An OrganizationIn the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in
... Read more
The Little Book of Dialogue for Difficult Subjects

A Practical, Hands-On Guide

by Lisa Schirch, David Campt ...

Series series Justice and Peacebuilding
The word "dialogue" suffers from over-use, yet its practice is as transforming and as freshly hopeful as ever. Authors Schirch and Campt demonstrate dialogue's life and possibilities in this clear and absorbing manual: "Dialogue allows people in conflict to listen to each other, affirm their common ground, and explore their differences in a safe environment."Schirch has worked throughout the ... Read more

$5.99 USD

The word "dialogue" suffers from over-use, yet its practice is as transforming and as freshly hopeful as ever. Authors Schirch and Campt demonstrate dialogue's life and possibilities in this clear and absorbing manual: "Dialogue allows people in conflict to listen to each other, affirm their common ground, and explore their differences in a safe environment."Schirch has worked throughout the
... Read more

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Global Marketing

People who read this also enjoyed

Entrepreneurship in Theory and Practice

HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

Is Technology Good for Education?

Driven by Difference

Anarchists in the Boardroom

Leading Public Sector Innovation (Second Edition)

Why Should Anyone Work Here?

Seven Steps to Leading a Gender-Balanced Business

HR: The New Agenda

Inclusion

The Little Book of Dialogue for Difficult Subjects

eReaders

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Your Shopping Cart is empty

Available:

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“helen millward”

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