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  • Nonfood Sensory Practices

    Series series Woodhead Publishing Series in Food Science, Technology and Nutrition
    Sensory evaluation is applied in very diverse and sometimes unexpected sectors. Nonfood Sensory Practices aims to show how sensory professionals from sectors other than food have embraced sensory evaluation methods for product development and communication of their products' sensory properties. This book is thus intended as a first assessment of what is happening in nonfood sectors. It will open ... Read more

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  • Sensory Evaluation Practices

    Series series Food Science and Technology
    Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process ... Read more

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    Teaching research methods for 30 years provided the author with insights into effective ways to enthusiastically engage both students in the games that scientists play. Students rapidly learn relevant rules for planning and conducting research, writing clearly, concisely, and correctly, as well as critiquing refereed articles. This easy to read eBook covers a broad knowledge base and integrates ... Read more

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