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  • Marketing 2.0

    Strategies for Closer Customer Relationships

    Series series Business and Management (R0)
    The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will ... Read more

    $49.49 USD

  • Social Pedagogy for the Entire Lifespan

    Volume II

    The ambition of this two-volume publication is to illustrate the applicability of social pedagogy – as an academic and professional paradigm – to work with the most diverse target populations. It is launched at a moment when important and highly interesting developments can be observed in the United Kingdom: a country without a traditional social pedagogy model has started importing social ... Read more

    $52.99 USD

  • Bridge Maintenance, Safety, Management, Digitalization and Sustainability

    Bridge Maintenance, Safety, Management, Digitalization and Sustainability collects the lectures and technical papers presented at the 12th International Conference on Bridge Maintenance, Safety and Management (IABMAS 2024, Copenhagen, Denmark, 24-28 June 2024). This Open Access book contains 480 contributions, including the T.Y. Lin Lecture, 9 Keynote Lectures, and 470 technical papers from 44 ... Read more

    Free

  • News Across Media

    Production, Distribution and Consumption

    Series series Routledge Research in Journalism
    News production, distribution and consumption are in rapidly changing due to the rise of new media. This book examines how these processes become more and more interrelated through logics of dissemination, sharing and co-production. These changes have the potential to affect the criteria of newsworthiness as well as existing power structures and relations within the fields of journalism and agenda ... Read more

    $68.99 USD

  • Science Communication as Sustainability

    Transformative Practices and Arts-Based Approaches

    Series series Contemporary Issues in Science Communication
    Urgent crises such as climate change, biodiversity loss, and global pandemics demand new ways of communicating knowledge.This book reimagines science communication, not just as a way to communicate about sustainability, but as a sustainable practice. Challenging traditional communication models rooted in neutrality and control, it explores a transformative approach that is participatory, ... Read more

    $37.79 USD

  • Speech Enhancement

    A Signal Subspace Perspective

    Speech enhancement is a classical problem in signal processing, yet still largely unsolved. Two of the conventional approaches for solving this problem are linear filtering, like the classical Wiener filter, and subspace methods. These approaches have traditionally been treated as different classes of methods and have been introduced in somewhat different contexts. Linear filtering methods ... Read more

    $58.49 USD

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  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    by David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Read more

    $20.89 USD

  • E-learning Theory and Practice

    "This is a must-read for every student, lecturer and professor. It establishes Internet Studies as essential to an understanding of how learners and educators can capture the value of our networked world."Professor William H. Dutton, Director of the Oxford Internet Institute, University of OxfordIn E-learning Theory and Practice the authors set out different perspectives on e-learning. The book ... Read more

    $80.99 USD

  • Consumption Economics: The New Rules of Tech

    The New Rules of Tech

    If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when ... Read more

    $9.89 USD or Free with Kobo Plus

  • Social Pedagogy and Working with Children and Young People

    Where Care and Education Meet

    Social pedagogy is an innovative discipline that supports children's upbringing and overall development by focusing on the child as a whole person. It has been described as where education and care meet or as 'education in its broadest sense'.This book provides a comprehensive overview of the theory, principles and practice of social pedagogy and the profession of social pedagogue. With chapters ... Read more

    $40.99 USD

  • B4b

    How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

    Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks ... Read more

    $10.69 USD or Free with Kobo Plus

  • Good Education in an Age of Measurement

    Ethics, Politics, Democracy

    The widespread use of the measurement of educational outcomes in order to compare the performance of education within and across countries seems to express a real concern for the quality of education. This book argues that the focus on the measurement of educational outcomes has actually displaced questions about educational purpose. Biesta explores why the question as to what constitutes good ... Read more

    Was $69.99 USD Now $62.99 USD