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  • Integrated Marketing Communication

    Creating Spaces for Engagement

    Series series Integrated Marketing Communication
    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the ... Read more

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  • The Civically Engaged Woman

    Rhetoric and Activism of the Silenced Voice

    The Civically Engaged Woman: Rhetoric and Activism of the Silenced Voice introduces readers to lesser-known women living in the United States between 1820 and 1920. The contributors address why their rhetoric, communicative participation, and civic actions were noteworthy and impactful and offer implications for the relevance of their work today.Through examining these women's communicative ... Read more

    $85.09 USD

  • Michelle Obama

    First Lady, American Rhetor

    Series series Communicating Gender
    Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country’s first African American first lady. The result of these thought-provoking essays is an interdisciplinary text that explores the First Lady from a rhetorical and cultural point of view. Authors analyze her Democratic National Convention speeches, her brand as First Lady, ... Read more

    $44.59 USD

  • Social Media and Integrated Marketing Communication

    A Rhetorical Approach

    Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of ... Read more

    $44.59 USD

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  • Why Your Presentation Sucks - How to Lose the Stage Fright & Win

    Presentation Skills, Public Speaking & Storytelling Technique

    Series series Presentation Skills, Public Speaking & Storytelling Technique
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  • The World's Greatest Speeches

    Oratory that Altered History

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    A great speech is more than just words, it is at once truth, emotion, inspiration and conviction. It speaks to the not only to the heart and the mind, but also to the soul. In this book are 50 of the greatest speeches ever given in human history, from Socrates to Nelson Mandela, and with everyone in betweenThe gift of rhetoric is given to just a few great speakers in each generation, who use their ... Read more

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  • How to Make Your Own Free Website: And Your Free Blog Too

    Want your own website or to learn how to blog? How does a free website builder with no monthly cost sound? You can do this; it’s easy for anyone to create a website and begin blogging with hosts like Wordpress and Blogger--even if you don’t know anything about web design.There's no need to learn HTML coding because it’s simple with WYSIWYG editing (what you see is what you get). This book is ... Read more

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  • The Art of Rhetoric

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    With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little ... Read more

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    Timeless techniques of effective public speaking from ancient Rome's greatest oratorAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct—and often floundering or failing as a result—we’d win more arguments if we learned ... Read more

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  • Competitive Debate

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