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“jeff mcpherson”

Showing 1 - 12 of 12 results for “jeff mcpherson”
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  • Honor System Marketing

    Discovering Honesty, Trust and Profit Amongst the Goodness of People

    A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage. Honor System Marketing tells how to adapt honor marketing to ... Read more

    $6.99 USD

  • Audiobook

    The Legendary Horseshoe Tavern

    A Complete History

    Narrated by Jeff Woods ...

    Unabridged

    5 hours 42 min

    A complete history of Toronto’s legendary Horseshoe Tavern, “the Birthplace of Canadian Rock,” to coincide with its seventieth anniversary.Like the Queen Street strip that has been its home for seven decades, the Horseshoe Tavern continues to evolve. It remains as relevant today as it did when Jack Starr founded the country music club on the site of a former blacksmith shop. From country and ... Read more

    $31.99 USD

  • Audiobook

    The Boy Scout Book of Campfire Stories (Unabridged)

    Unabridged

    7 hours 49 min

    Gather 'round the crackling campfire and prepare to be captivated by a timeless collection of tales from The Boy Scout Book of Campfire Stories. Join a group of adventurous scouts as they share spine-tingling ghost stories, thrilling tales of bravery, and heartwarming legends that will ignite your imagination and leave you yearning for more. From the eerie whispers of the forest to the triumphant ... Read more

    $5.99 USD

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  • Audiobook

    Outlaw

    Waylon, Willie, Kris, and the Renegades of Nashville

    Narrated by John Pruden ...

    Unabridged

    7 hours 37 min

    Waylon Jennings. Willie Nelson. Kris Kristofferson. Three renegade musicians. Three unexpected stars. Three men who changed Nashville and country music forever.By the late 1960s, Nashville, Tennessee, was firmly established as the center of the booming country music industry and home to what was known as the Nashville Sound, characterized by slick production and adherence to an increasingly ... Read more

    $25.99 USD

  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi ...
    “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, ... Read more

    $16.19 USD

  • DEAD TIRED – Pilot Fatigue – Aviation's Insidious Killer

    by Ace Abbott ...
    AN INSIDER'S LOOK AT THE ISSUE OF TIRED PILOTS BY A RETIRED COMMERCIAL PILOTDead Tired reversed equals tired dead, and this reversal stands out as the primary theme of this book, namely the problem of tired pilots who wind up dead.•The issue of tired pilots crashing airplanes is now out of the closet.Unfortunately, it took an ugly accident (Continental Flight 3407 at Buffalo, New York, on January ... Read more

    $1.99 USD or Free with Kobo Plus

  • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

    "Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." - Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate ... Read more

    $2.99 USD or Free with Kobo Plus

  • How to market eBooks

    by Royce Kirk ...
    Many authors are taking advantage of the eBook revolution to get their books in front of the public. The problem is that lots of the public can’t see your book. In his book, “How to market eBooks” Royce Kirk covers the basics that all authors of eBooks need to know.This book will start you on the road to exploring marketing and getting your eBook noticed. If you are looking for a textbook on ... Read more

    $2.99 USD

  • President Ronald Reagan's Initial Actions Project

    When Ronald Reagan took office, he was facing an economic downturn similar to the one our country is currently experiencing. Key members of Reagan’s staff prepared an Initial Actions Project, which takes every branch of government, including Congress, into consideration, and offers a clear and concise blueprint of how Reagan’s economic policies were achieved. As a model for President Obama, who is ... Read more

    $9.99 USD

  • The Complete Marketer

    60 Essential Concepts for Marketing Excellence

    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, ... Read more

    $31.49 USD

  • The Visible Networker

    Book 3: Power Pad, Cards & Web

    Series Book 3 - The Visible Networker
    This third book in the Visible Networker series helps the reader look at ways to maximize time and effort when it comes to networking. The books is full of tips and ideas including checklists and workbook items to help the reader gain networking success. ... Read more

    $2.18 USD

  • 50 Ways Businesses Can Use Social Media !

    Social Bookmark Links – Improve sharing by incorporating social bookmark links to yourmost important web pages and/or blog posts.Social Profiles – Build buzz that leads up to the holidays by using your social profiles.People often only start as holidays are happening. Start early and build up the buzz tothe holidays in your social profiles.Good Content – People want to share compelling, inspiring, ... Read more

    $13.59 USD