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    Series series Business and Management (R0)
    This book offers a clear and insightful guide to the evolving role of AI in modern marketing. Synthesizing extensive research with high-level executive interviews, the author reveals how AI excels at personalization, automation, and data-driven optimization, yet remains constrained by its lack of emotion, intuition, and genuine understanding. Through compelling narrative examples, the text ... Read more

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  • Generative AI

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  • The Mind's Mirror

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  • AI and Innovation

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  • Between You and AI

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  • AI First, Human Always

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    Series series Professional and Applied Computing (R0)
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