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Brand Psychology

Consumer Perceptions, Corporate Reputations

by Jonathan Gabay ...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... Read more

$43.99 USD

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income.
... Read more
Write Persuasive Copy: Flash

by Jonathan Gabay ...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. ... Read more

$2.99 USD

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
... Read more
Make A Difference With Your Marketing: Teach Yourself

by Jonathan Gabay ...

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the ... Read more

$2.99 USD

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the
... Read more
Practical Digital Marketing and AI Psychology

How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

by J. Jonathan Gabay ...

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In ... Read more

$52.99 USD

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In
... Read more

Effective Data Storytelling

How to Drive Change with Data, Narrative and Visuals

by Brent Dykes ...

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with ... Read more

$25.00 USD

Also available as: Audiobook

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with
... Read more

Also available as: Audiobook
Hidden Persuasion

33 psychological influence techniques in advertising

by Marc Andrews, Matthijs van Leeuwen, Rick van Baaren ...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology ... Read more

$18.99 USD

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology
... Read more
Delft Design Guide -Revised edition

Perspectives- Models - Approaches - Methods

by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

$28.99 USD

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and
... Read more
The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

by Erik Du Plessis ...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Read more

$37.79 USD

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to
... Read more
4D Leadership

Competitive Advantage Through Vertical Leadership Development

by Dr Alan Watkins ...

Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next ... Read more

$41.99 USD

Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next
... Read more
The Study Skills Handbook

by Stella Cottrell ...

Series series Bloomsbury Study Skills
This is the ultimate guide to study skills, written by million copy bestselling author Stella Cottrell. Her tried and tested approach, based on over 20 years' experience of working with students, has helped over a million students to achieve their potential.When it comes to studying, there is no one-size-fits-all approach. This engaging and accessible guide shows students how to tailor their ... Read more

$21.39 USD

This is the ultimate guide to study skills, written by million copy bestselling author Stella Cottrell. Her tried and tested approach, based on over 20 years' experience of working with students, has helped over a million students to achieve their potential.When it comes to studying, there is no one-size-fits-all approach. This engaging and accessible guide shows students how to tailor their
... Read more
I, Human

AI, Automation, and the Quest to Reclaim What Makes Us Unique

by Tomas Chamorro-Premuzic ...

For readers of Sapiens and Homo Deus and viewers of The Social Dilemma, psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions facing our species: Will we use artificial intelligence to improve the way we work and live, or will we allow it to alienate us?It's no secret that AI is changing the way we live, work, love, and entertain ourselves. Dating apps are using AI to pick our ... Read more

$20.19 USD or Free with Kobo Plus

Also available as: Audiobook

For readers of Sapiens and Homo Deus and viewers of The Social Dilemma, psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions facing our species: Will we use artificial intelligence to improve the way we work and live, or will we allow it to alienate us?It's no secret that AI is changing the way we live, work, love, and entertain ourselves. Dating apps are using AI to pick our
... Read more

Also available as: Audiobook
Blended Learning in Grades 4–12

Leveraging the Power of Technology to Create Student-Centered Classrooms

by Catlin R. (Rice) Tucker ...

Series series Corwin Teaching Essentials
This guide helps teachers integrate online with face-to-face instruction to personalize learning, increase engagement, and prepare students for high-stakes exams without sacrificing class time. ... Read more

$32.99 USD

This guide helps teachers integrate online with face-to-face instruction to personalize learning, increase engagement, and prepare students for high-stakes exams without sacrificing class time.
... Read more

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“jonathan gabay”

Brand Psychology

Write Persuasive Copy: Flash

Make A Difference With Your Marketing: Teach Yourself

Practical Digital Marketing and AI Psychology

People who read these also enjoyed

Effective Data Storytelling

Hidden Persuasion

Delft Design Guide -Revised edition

The Branded Mind

4D Leadership

The Study Skills Handbook

I, Human

Blended Learning in Grades 4–12

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