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Rethinking Poverty

Assets, Social Exclusion, Resilience and Human Rights in Barbados

by Corin Bailey, Christine Barrow, Jonathan Lashley ...

Researchers have been grappling with finding an adequate means of defining poverty since the nineteenth century, yet no universal consensus exists today. Much of the debate has been concerned with whether poverty should be defined in absolute or relative terms. Today, most countries use income as a measure of poverty, and the extent of poverty in a country is assessed on the basis of a poverty ... Read more

$9.99 USD

Researchers have been grappling with finding an adequate means of defining poverty since the nineteenth century, yet no universal consensus exists today. Much of the debate has been concerned with whether poverty should be defined in absolute or relative terms. Today, most countries use income as a measure of poverty, and the extent of poverty in a country is assessed on the basis of a poverty
... Read more
Understanding the Caribbean Enterprise

Insights from MSMEs and Family Owned Businesses

by Lawrence A. Nicholson, Jonathan G. Lashley ...

Series series Business and Management (R0)
This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in ... Read more

$49.99 USD

This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in
... Read more

Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

by Jeff Fromm, Christie Garton ...

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

$7.99 USD

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now,
... Read more
Inclusive Leadership

A Framework for the Global Era

by Peter A. Wuffli ...

Series series Business and Management (R0)
This insightful management book introduces an inspirational new ethics-oriented approach to business and leadership for current and future leaders. It argues that the challenges of today's global era require a new, more holistic and ethical leadership approach than conventional concepts suggest. A framework for the concept of "inclusive leadership" is developed by linking leadership challenges and ... Read more

$58.99 USD

This insightful management book introduces an inspirational new ethics-oriented approach to business and leadership for current and future leaders. It argues that the challenges of today's global era require a new, more holistic and ethical leadership approach than conventional concepts suggest. A framework for the concept of "inclusive leadership" is developed by linking leadership challenges and
... Read more
Freemium

Attract more customers and boost your sales

by 50minutes ...

Series Book 17 - Management & Marketing
Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your
... Read more

Also available as: Audiobook
The Essentials of Marketing Research

by Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... Read more

$120.99 USD

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing
... Read more
Word of Mouse

The Marketing Power of Collaborative Filtering

by John Riedl, Joseph Konstan ...

Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Read more

$7.99 USD

Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products,
... Read more
How Humans Fight the Laws of Nature -- and Lose -- Discover How to Thrive in Life and Business

by Bill Caswell ...

All too often, in our efforts to be ambitious and succeed in life, we fight against nature's laws and fail. What would happen if we could understand some of the basic natural principals and apply them effectively? As well, if things aren't going quite right, could a new perspective on nature provide us insights to help us recover and move forward? ... Read more

$9.95 USD or Free with Kobo Plus

All too often, in our efforts to be ambitious and succeed in life, we fight against nature's laws and fail. What would happen if we could understand some of the basic natural principals and apply them effectively? As well, if things aren't going quite right, could a new perspective on nature provide us insights to help us recover and move forward?
... Read more
Understanding Human Behaviour in The Workplace

by Pierre Du Plessis ...

A better understanding of what makes people tick at work, can lead to the application of improved treatment tactics of employees, to inspire the best productive and creative contributions from them, for increased organisation benefits and profits.Improved productivity and creativity from subordinates will at the same time boost organisational goal achievement for the particular team leader, who is ... Read more

$19.99 USD or Free with Kobo Plus

A better understanding of what makes people tick at work, can lead to the application of improved treatment tactics of employees, to inspire the best productive and creative contributions from them, for increased organisation benefits and profits.Improved productivity and creativity from subordinates will at the same time boost organisational goal achievement for the particular team leader, who is
... Read more
Hidden Champions in CEE and Turkey

Carving Out a Global Niche

Edited by Peter McKiernan, Danica Purg ...

Series series Business and Management (R0)
This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is ... Read more

$89.09 USD

This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is
... Read more
Tandem Leadership

How Your #2 Can Make You #1

by Gina Catalano ...

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond to new customers, and opportunities are slipping through your fingers. If only sleep were optional! From the outside, everything seems to be ... Read more

$11.99 USD or Free with Kobo Plus

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond to new customers, and opportunities are slipping through your fingers. If only sleep were optional! From the outside, everything seems to be
... Read more
Social Audit Regulation

Development, Challenges and Opportunities

Edited by Samuel O. Idowu, Mia Mahmudur Rahim ...

Series series Business and Management (R0)
This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit ... Read more

$89.09 USD

This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit
... Read more

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Rethinking Poverty

Understanding the Caribbean Enterprise

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Marketing to Millennials

Inclusive Leadership

Freemium

The Essentials of Marketing Research

Word of Mouse

How Humans Fight the Laws of Nature -- and Lose -- Discover How to Thrive in Life and Business

Understanding Human Behaviour in The Workplace

Hidden Champions in CEE and Turkey

Tandem Leadership

Social Audit Regulation

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