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Really Good Idea Test, The

by Julia Shalet ...

Axiom Business Book Award Winner 2021Got an idea?Want an easy way to test, refine and validate your idea?Wondering whether it’s worth investing your time, energy and money?Trying to work out your next step?Put it to The Really Good Idea Test!Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using ... Read more

$12.99 USD

Axiom Business Book Award Winner 2021Got an idea?Want an easy way to test, refine and validate your idea?Wondering whether it’s worth investing your time, energy and money?Trying to work out your next step?Put it to The Really Good Idea Test!Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using
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How to Build a Billion Dollar App

Discover the secrets of the most successful entrepreneurs of our time

by George Berkowski ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way ... Read more

$4.99 USD

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THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way
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Also available as: Audiobook
Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

by Tom Sant ...

Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his ... Read more

$12.99 USD

Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his
... Read more
You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

by Chris Goward ...

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Read more

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Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through
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Lean Pricing

Pricing Strategies for Startups

by Omar Mohout ...

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies ... Read more

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Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies
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The excellent customer journey experience

by Mike Hoogveld ...

The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

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Marketing For Dummies, UK Edition

by Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam ...

Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the ... Read more

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100 Secrets for a $100,000 Career in Microstock Photography

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I went from $0 to $100,000 annually in just a few years as a contributor to microstock photography websites. I achieved this in my spare time, just a few hours a day, and have figured out a strategy for how to generate a LOT of downloads for my work.This guide shares just about everything I've learned so you can apply the steps in your own work. Do you need to be the world's best photographer or ... Read more

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I went from $0 to $100,000 annually in just a few years as a contributor to microstock photography websites. I achieved this in my spare time, just a few hours a day, and have figured out a strategy for how to generate a LOT of downloads for my work.This guide shares just about everything I've learned so you can apply the steps in your own work. Do you need to be the world's best photographer or
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Key Business Analytics

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Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.
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Write an Irresistible CV: Flash

by Julie Gray ...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write an Irresistible CV helps you to write and refine a CV that communicates who you are and shows off your skills, talents and all you have to offer. ... Read more

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The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write an Irresistible CV helps you to write and refine a CV that communicates who you are and shows off your skills, talents and all you have to offer.
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Multichannel Marketing

Metrics and Methods for On and Offline Success

by Akin Arikan ...

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and ... Read more

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and
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Sales Success on Linkedin

Using Your Existing Business Skills Online

by Nevil Tynemouth ...

LinkedIn has undoubtedly become an important business tool: with over three hundred million users worldwide, in twenty languages and in over two hundred countries worldwide (via mobile), but why do so many people join, and how do you make best use of LinkedIn? Sales Success on LinkedIn isnt aimed at brand new users of LinkedIn (although it covers the fundamentals). This book has been written to ... Read more

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LinkedIn has undoubtedly become an important business tool: with over three hundred million users worldwide, in twenty languages and in over two hundred countries worldwide (via mobile), but why do so many people join, and how do you make best use of LinkedIn? Sales Success on LinkedIn isnt aimed at brand new users of LinkedIn (although it covers the fundamentals). This book has been written to
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Really Good Idea Test, The

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How to Build a Billion Dollar App

Persuasive Business Proposals

You Should Test That

Lean Pricing

The excellent customer journey experience

Marketing For Dummies, UK Edition

100 Secrets for a $100,000 Career in Microstock Photography

Key Business Analytics

Write an Irresistible CV: Flash

Multichannel Marketing

Sales Success on Linkedin

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