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  • Inbetweeners

    How to Translate Tech into Customer Value in the AI Era

    This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"—professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.Addresses ... Read more

    $64.99 USD