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Top Series in United States

Showing 1 - 12 of 12 results for “larry light”
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  • New Brand Leadership

    Managing at the Intersection of Globalization, Localization and Personalization

    by Larry Light, Joan Kiddon ...
    New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands.Larry Light and Joan Kiddon show how to drive value by successfully ... Read more

    $48.59 USD

  • The Paradox Planet

    Creating Brand Experiences for the Age of I

    by Larry Light, Joan Kiddon ...
    Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands.Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to ... Read more

    $3.99 USD

  • Brand Revitalization

    Creating a Plan to Win

    by Larry Light, Joan Kiddon ...
    Series series FT Press Delivers Elements
    This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win!How many times have you heard: ... Read more

    $1.99 USD

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  • 5 Crucial Ingredients of the Perfect Business Idea

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  • The Social Media MBA

    Your Competitive Edge in Social Media Strategy Development and Delivery

    by Christer Holloman ...
    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

    $18.00 USD

  • John P. Kotter on What Leaders Really Do

    by John P. Kotter ...
    Series series Harvard Business Review Book
    Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all levels. Here, in this collection of his acclaimed Harvard Business Review articles, is an astute assessment of the real work of leaders, as only John Kotter ... Read more

    $25.19 USD or Free with Kobo Plus

  • Harvard Business Review on Finding & Keeping the Best People

    by Harvard Business Review ...
    Is your company's top talent jumping ship as good replacements become harder to get?If you need the best practices and ideas for winning the race for talent--but don't have time to find them--this book is for you. Here are 11 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Look for good people in all the right places- Interview more effectively- ... Read more

    $17.99 USD or Free with Kobo Plus

  • How to Improve Performance through the Balanced Scorecard

    by Dr Jim Porter ...
    Entrepreneurs Brief Guide - How to Improve Performance through the Balanced Scorecard.Organizations often focus their efforts on short term financial results and neglect the other aspects of their business. This is when the concept of the "Balanced Business Scorecard", a tool for improving the performance of the whole organization, comes into the picture. This tool helps us to measure and improve ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Executive Director's Guide to Thriving as a Nonprofit Leader

    by Mim Carlson, Margaret Donohoe ...
    Series Book 7 - The Jossey-Bass Nonprofit Guidebook Series
    As the position of nonprofit ED becomes more demanding, there is a need for an up-to-date resource. This revised edition of the best-selling book is filled with management advice for succeeding as an executive director. This new edition includes thoroughly updated information and new content. It covers topics on timely issues and practical strategies including: Avoiding Burnout, Accountability, ... Read more

    $32.00 USD

  • Strategy That Works

    How Winning Companies Close the Strategy-to-Execution Gap

    by Paul Leinwand, Cesare R. Mainardi ...
    How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Sleeping with Your Smartphone

    How to Break the 24/7 Habit and Change the Way You Work

    by Leslie A. Perlow ...
    Does it have to be this way?Can’t resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office-but at what cost?In Sleeping with Your Smartphone, Harvard Business School professor Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal ... Read more

    $21.59 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Organization of the Future 2

    Visions, Strategies, and Insights on Managing in a New Era

    Edited by Marshall Goldsmith, Frances Hesselbein ...
    Series Book 94 - Frances Hesselbein Leadership Forum
    With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the organization of the future should look like and must do to survive in the turbulent 21st Century.Outsmart Your Rivals by Seeing What Others Don’t, Jim ChampyOrganization Is Not Structure but Capability, ... Read more

    $18.00 USD