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Business Storytelling For Dummies

by Karen Dietz, Lori L. Silverman ...

Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your ... Read more

$16.00 USD

Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your
... Read more
Audiobook

Audiobook

Wake Me Up When the Data is Over

How Organizations Use Storytelling to Drive Results

by Lori Silverman ...

Narrated by Kate Reading ...

Unabridged

9 hours 35 min

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around your organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking audiobook is for you.Wake Me Up When the Data Is Over includes real-life examples from over 70 respected organizations, small and large, representing a multitude of ... Read more

Was $24.99 USD Now $20.99 USD or Free with Kobo Plus

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around your organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking audiobook is for you.Wake Me Up When the Data Is Over includes real-life examples from over 70 respected organizations, small and large, representing a multitude of
... Read more
Narrating Midlife

Crisis, Transition, and Transformation

by Christine Elizabeth Kiesinger, Jay Baglia, Koji Fuse, Barbara Jago, Christopher Poulos, Claire Smith, Kerry Strayer, Adrienne Viramontes, Susan M. Wieczorek, Rachel E. Silverman0, Stephanie Martinez1, Dr. Lori West Peterson2 ...

Narrating Midlife: Crisis, Transition, and Transformation is rooted in a discussion about why it is important to address the midlife years in ways that challenge and interrogate the myths that surround this phase of life. Although readers are free to construct their own meaning after reading each narrative, they are encouraged to attend to the ways in which each narrative reveals how the author ... Read more

$97.19 USD

Narrating Midlife: Crisis, Transition, and Transformation is rooted in a discussion about why it is important to address the midlife years in ways that challenge and interrogate the myths that surround this phase of life. Although readers are free to construct their own meaning after reading each narrative, they are encouraged to attend to the ways in which each narrative reveals how the author
... Read more

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries ...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

$12.99 USD

Also available as: Audiobook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... Read more

Also available as: Audiobook
The Brand Gap, Revised Edition

by Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

$27.39 USD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
... Read more
HBR Guide to Managing Up and Across (HBR Guide Series)

by Harvard Business Review ...

Series series HBR Guide
ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU?To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do you do that when you lack formal authority? Or when you have a boss who gets in your way? Or when you’re juggling others’ needs at the expense of your own?By managing up, down, and across the organization. Your success depends on it, whether you’re ... Read more

$15.89 USD or Free with Kobo Plus

ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU?To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do you do that when you lack formal authority? Or when you have a boss who gets in your way? Or when you’re juggling others’ needs at the expense of your own?By managing up, down, and across the organization. Your success depends on it, whether you’re
... Read more
SNAP Selling

Speed Up Sales and Win More Business with Today's Frazzled Customers

by Jill Konrath ...

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, ... Read more

$12.99 USD

Also available as: Audiobook

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible,
... Read more

Also available as: Audiobook
Designing for Growth

A Design Thinking Tool Kit for Managers

by Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

$20.89 USD

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
... Read more
Reengineering Retail

The Future of Selling in a Post-Digital World

by Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Read more

$13.09 USD or Free with Kobo Plus

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Read more
Flip the Funnel

How to Use Existing Customers to Gain New Ones

by Joseph Jaffe ...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Read more

$18.00 USD

Also available as: Audiobook

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to
... Read more

Also available as: Audiobook
You Majored in What?

Designing Your Path from College to Career

by Katharine Brooks EdD ...

Fully revised and updated in 2017, the revolutionary career guide for a new generation of job-seekers, from one of the U.S.’s top career counselors“So what are you going to do with your major?”It’s an innocent question that can haunt students from high school to graduate school and beyond.Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide, ... Read more

$14.99 USD

Also available as: Audiobook

Fully revised and updated in 2017, the revolutionary career guide for a new generation of job-seekers, from one of the U.S.’s top career counselors“So what are you going to do with your major?”It’s an innocent question that can haunt students from high school to graduate school and beyond.Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide,
... Read more

Also available as: Audiobook
The Leadership Code

Five Rules to Lead by

by Dave Ulrich, Norm Smallwood, Kate Sweetman ...

What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of ... Read more

$25.19 USD or Free with Kobo Plus

Also available as: Audiobook

What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of
... Read more

Also available as: Audiobook

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“lori l silverman”

Business Storytelling For Dummies

Wake Me Up When the Data is Over

Narrating Midlife

People who read these also enjoyed

The Lean Startup

The Brand Gap, Revised Edition

HBR Guide to Managing Up and Across (HBR Guide Series)

SNAP Selling

Designing for Growth

Reengineering Retail

Flip the Funnel

You Majored in What?

The Leadership Code

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