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  • Marketing and Psychology

    Understanding Customer Behaviour with the ABC Approach

    This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience, ... Read more

    Was $49.99 USD Now $44.99 USD

  • Smart Social Media

    How to grow your business with social media marketing

    by Luan Wise ...
    You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Read more

    $18.89 USD

  • Smart Social Media

    How to grow your business with social media marketing

    by Luan Wise ...
    You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Read more

    $16.29 USD

  • Audiobook

    Smart Social Media

    How to grow your business with social media marketing

    by Luan Wise ...
    Narrated by Olivia Dowd ...

    Unabridged

    4 hours 22 min

    Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia DowdYou might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business ... Read more

    $12.00 USD

  • Privacy in the Age of Social Media: Beyond the Like

    Series series Current Issues in Cyberpsychology
    Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.This book dives into the heart of social media’s greatest paradox: the pursuit of connection versus the protection of ... Read more

    $49.99 USD

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  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

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  • Project Management

    Series series Collins Business Secrets
    The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies ... Read more

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  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $41.39 USD

  • Reinventing Talent Management

    Principles and Practics for the New World of Work

    A comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace, from a preeminent organizational scholar."Ed Lawler continues to be the iconic thinker in the HR field. This book offers . . . a synthesis of what has happened in talent and a . . . preview to what is next. Ed has a unique knack for identifying future trends and offering advice on how to ... Read more

    $20.19 USD or Free with Kobo Plus

  • The Conversation Company

    Boost Your Business Through Culture, People and Social Media

    Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... Read more

    $35.09 USD

  • Lean Manufacturing Process

    by V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

    $3.99 USD

  • The Engagement Equation

    Leadership Strategies for an Inspired Workforce

    Create a culture of engagement and build high-performance cultureThe Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals. This book describes a unique engagement model that focuses on individuals' contribution to a company's success and personal satisfaction in their roles. ... Read more

    $17.00 USD