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Showing 1 - 12 of 12 results for “mara einstein”
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  • Black Ops Advertising

    Native Ads, Content Marketing and the Covert World of the Digital Sell

    by Mara Einstein ...
    From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Read more

    $8.69 USD

  • Compassion, Inc.

    How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

    by Mara Einstein ...
    Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Read more

    $31.99 USD

  • Audiobook

    Hoodwinked

    How Marketers Use the Same Tactics as Cults

    by Mara Einstein, PhD ...
    Narrated by Mara Einstein ...

    Unabridged

    10 hours 43 min

    From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Read more

    $25.99 USD or Free with Kobo Plus

  • Brands of Faith

    Marketing Religion in a Commercial Age

    by Mara Einstein ...
    Series series Media, Religion and Culture
    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Read more

    Was $60.99 USD Now $53.99 USD

  • Media Diversity

    Economics, Ownership, and the Fcc

    by Mara Einstein ...
    Series series Routledge Communication Series
    Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Read more

    $58.99 USD

  • Advertising

    What Everyone Needs to Know®

    by Mara Einstein ...
    Series series What Everyone Needs To Know®
    That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Read more

    $10.49 USD

  • Religion and Reality TV

    Faith in Late Capitalism

    Edited by Mara Einstein, Katherine Madden, Diane Winston ...
    Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... Read more

    $60.99 USD

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  • Audiobook

    Transported

    The Everyday Magic of Musical Daydreams

    by Elizabeth Margulis ...
    Narrated by Holly Adams ...

    Unabridged

    7 hours 34 min

    A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the ... Read more

    $19.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    The Almighty Dollar

    500 Years of the World's Most Powerful Money

    by Brendan Greeley ...
    Narrated by Matt Godfrey ...

    Unabridged

    12 hours 42 min

    In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has ... Read more

    $24.00 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    What We Value

    The Neuroscience of Choice & Change

    by Emily Falk ...

    Unabridged

    7 hours 29 min

    A neuroscientist reveals the hidden calculations that shape our daily decisions―and how to make more fulfilling, impactful choices in our work, relationships, and lives.Amid the many competing priorities of our busy lives, it can feel difficult to make the right decisions―ones that feel aligned with the things we care about. Change can feel almost impossible. In this book, award-winning researcher ... Read more

    $32.00 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Darkology

    Blackface and the American Way of Entertainment

    by Rhae Lynn Barnes ...
    Narrated by Susan Hanfield, Patryce Williams ...

    Unabridged

    20 hours 8 min

    A groundbreaking history, decades in the making, that chronicles how blackface dominated American society culturally, financially, and racially for nearly two centuries.Never before has the disturbing story of blackface and its piercing reflection of American society been so comprehensively told. Darkology, from Princeton historian Rhae Lynn Barnes, meticulously unravels this complex, subterranean ... Read more

    $29.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    When the Ice is Gone

    What a Greenland Ice Core Reveals About Earth's Tumultuous History and Perilous Future

    by Paul Bierman ...
    Narrated by David Marantz ...

    Unabridged

    9 hours 6 min

    In 2018, lumps of frozen soil, collected from the bottom of the world's first deep ice core and lost for decades, reappeared in Denmark. When geologist Paul Bierman and his team first melted a piece of this unique material, they were shocked to find perfectly preserved leaves, twigs, and moss. That observation led them to a startling discovery: Greenland's ice sheet had melted naturally before, ... Read more

    $20.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook