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Setting Profitable Prices

A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

by Marlene Jensen ...

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantagePricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or ... Read more

$30.00 USD

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantagePricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or
... Read more
47 Ways to Raise Prices ...Without Losing Customers

by Marlene Jensen ...

Make your customers happy to pay moreThere is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat.Don’t let this be you.Here’s help in “the most practical book on pricing ever written.”Inside this book are 47 different price-raising strategies all proven ... Read more

$11.75 USD or Free with Kobo Plus

Make your customers happy to pay moreThere is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat.Don’t let this be you.Here’s help in “the most practical book on pricing ever written.”Inside this book are 47 different price-raising strategies all proven
... Read more
The Tao of Pricing

Bringing Eastern Enlightenment to Western Marketing Strategy

by Marlene Jensen ...

Pain-free pricing strategy.79 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately.""This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing"This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins ... Read more

$7.75 USD or Free with Kobo Plus

Pain-free pricing strategy.79 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately.""This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing"This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins
... Read more

Harvard Business Review on Increasing Customer Loyalty

by Harvard Business Review ...

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to ... Read more

$15.99 USD or Free with Kobo Plus

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to
... Read more
Delivering Quality Service

by Valarie A. Zeithaml ...

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Read more

$12.99 USD

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a
... Read more
Million Dollar Consulting Toolkit

Step-by-Step Guidance, Checklists, Templates, and Samples from The Million Dollar Consultant

by Alan Weiss ...

The practical toolbox for readers of Million Dollar ConsultingThis useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's ... Read more

$25.00 USD

The practical toolbox for readers of Million Dollar ConsultingThis useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's
... Read more
How to Manage Credit Control

by Dr Jim Porter ...

Entrepreneurs Brief Guide - How to Manage Credit Control.A very important part of running any business is the credit control function. Many new start-ups can fail in the same year because of poor credit control. Hence, a businessman must have a clear idea of everyday credit control.In 30 minutes, learn how to: (a) Check the creditworthiness of your customers, (b) Decide on your credit limits and ... Read more

$2.99 USD or Free with Kobo Plus

Entrepreneurs Brief Guide - How to Manage Credit Control.A very important part of running any business is the credit control function. Many new start-ups can fail in the same year because of poor credit control. Hence, a businessman must have a clear idea of everyday credit control.In 30 minutes, learn how to: (a) Check the creditworthiness of your customers, (b) Decide on your credit limits and
... Read more
Rain Making

Attract New Clients No Matter What Your Field

by Ford Harding ...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Read more

$0.99 USD

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales
... Read more
How to Develop a Business Plan

by Dr Jim Porter ...

Entrepreneurs Brief Guide - How to Develop a Business Plan.When starting a new business, it is essential to have a viable business plan for your new venture. A good business plan helps you gain the requisite financial support from your creditors and bankers, garner support from your customer base and focus your efforts on what is important.In 30 minutes, learn how to: (a) Identify your target ... Read more

$2.99 USD or Free with Kobo Plus

Entrepreneurs Brief Guide - How to Develop a Business Plan.When starting a new business, it is essential to have a viable business plan for your new venture. A good business plan helps you gain the requisite financial support from your creditors and bankers, garner support from your customer base and focus your efforts on what is important.In 30 minutes, learn how to: (a) Identify your target
... Read more
The Product Manager's Handbook 4/E

by Linda Gorchels ...

The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques ... Read more

$54.99 USD

The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques
... Read more
The Talent Management Handbook

by Lance A. Berger, Dorothy R. Berger ...

The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions.The book explains:A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potentialSix human resources conditions necessary for ... Read more

$35.69 USD

The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions.The book explains:A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potentialSix human resources conditions necessary for
... Read more
Creating an Online Business Plan

by Robert George ...

Plan your success today by creating an online business plan!Your online business plan needs to make sure it addresses the management and administration structure - in other words your organization's breakdown.Online businesses often have a simpler organization structure than a traditional business, but that's not always the case, and it must be clearly defined.You will need to cover the management ... Read more

$2.99 USD

Plan your success today by creating an online business plan!Your online business plan needs to make sure it addresses the management and administration structure - in other words your organization's breakdown.Online businesses often have a simpler organization structure than a traditional business, but that's not always the case, and it must be clearly defined.You will need to cover the management
... Read more

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Recommended For You

“marlene jensen”

Setting Profitable Prices

47 Ways to Raise Prices ...Without Losing Customers

The Tao of Pricing

People who read these also enjoyed

Harvard Business Review on Increasing Customer Loyalty

Delivering Quality Service

Million Dollar Consulting Toolkit

How to Manage Credit Control

Rain Making

How to Develop a Business Plan

The Product Manager's Handbook 4/E

The Talent Management Handbook

Creating an Online Business Plan

eReaders

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Shopping Cart

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“marlene jensen”

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