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  • The Essence of Guandan

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    Master the Art of Guandan: A Comprehensive Guide to Strategy, Culture, and MindsetThe Essence of Guandan offers a deep dive into the strategic card game, exploring its rules, techniques, and cultural significance. Whether you're a seasoned player or a curious beginner, this guide provides invaluable insights to elevate your game.Learn to master card combinations, resource management, and decision ... Read more

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  • The History of Public Relations in China

    Series series Literature, Cultural and Media Studies (R0)
    This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted ... Read more

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  • New Media and Chinese Society

    Edited by Mingyang Yu, Ke Xue ...
    Series series Literature, Cultural and Media Studies (R0)
    This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are ... Read more

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