Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “ms balaji”
Skip side bar filters

  • Social and Sustainability Marketing

    A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

    by Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim ...
    "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and ... Read more

    $73.99 USD

  • Future of Business in Asia

    Exploring Pathways to Tomorrow’s Business Landscape

    Edited by M. S. Balaji, Jishnu Bhattacharyya, Weng Marc Lim, Huey Fen Cheong ...
    Series series Business and Management (R0)
    One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed ... Read more

    $125.09 USD

  • Socially Responsible Consumption and Marketing in Practice

    Collection of Case Studies

    Edited by Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege ...
    Series series Business and Management (R0)
    The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more ... Read more

    $134.09 USD

People who read these also enjoyed

  • Co-Creation for Sustainability

    The UN SDGs and the Power of Local Partnerships

    by Christopher Ansell, Eva Sørensen, Jacob Torfing ...
    The ebook edition of this title is Open Access and freely available to read online.The UN’s Sustainable Development Goals (SDGs) set an ambitious agenda for global problem-solving and create a framework to achieve it through the power of partnerships. Goal 17 points to the central importance of partnerships, networks, and multi-stakeholder collaborations for bringing together a broad range of ... Read more

    Free

  • Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy

    Edited by Neeta Baporikar ...
    The rapid rise of knowledge-based economies has revolutionized the perceptions and practices of globalized business. Recent developments in engineering, electronics, and biotechnology have expanded the very definition of entrepreneurship in today’s international market, weaving discussions of enhanced connectivity and communication, environmental sustainability, and government policy changes into ... Read more

    $296.99 USD

  • Eco-Friendly and Fair

    Fast Fashion and Consumer Behaviour

    Edited by Mark Heuer, Carolin Becker-Leifhold ...
    Series series Textile Institute Series: Responsibility and Sustainability
    The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.This book provides a comprehensive overview ... Read more

    $64.99 USD

  • Sustainability in Hospitality

    How Innovative Hotels are Transforming the Industry

    Edited by Miguel Angel Gardetti, Ana Laura Torres ...
    This ground-breaking research represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Covering supply chain management, innovative sustainability initiatives, CSR programmes, biologically-respectful tourism and Value Creation, Sustainability in Hospitality: How Innovative Hotels are Transforming the Industry presents valuable ... Read more

    $84.99 USD

  • CSR 2.0

    Transforming Corporate Sustainability and Responsibility

    by Wayne Visser ...
    Series series Business and Management (R0)
    The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR ... Read more

    $53.99 USD

  • Sustainability in Fashion and Textiles

    Values, Design, Production and Consumption

    Edited by Miguel Angel Gardetti, Ana Laura Torres ...
    There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have ... Read more

    $59.99 USD

  • Organizing Sustainable Development

    Edited by Aneta Kuźniarska, Karolina Mania, Monika Jedynak ...
    Series series Routledge Open Business and Economics
    The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension. This edited volume is a compendium of theoretical knowledge on sustainable development. The context ... Read more

    Free

  • In Search of Business Models in Social Entrepreneurship

    Concepts and Cases

    Edited by Samapti Guha, Satyajit Majumdar ...
    Series series Business and Management (R0)
    This book discusses different innovative business models adopted by social enterprises to bring about social change in terms of creating capabilities among the marginalised section of people. These models also bring the sustainability of the enterprises to serve the people continuously. Establishing a theoretical base for further research in the area of business models in social entrepreneurship, ... Read more

    $152.09 USD

  • Innovations in Services Marketing and Management: Strategies for Emerging Economies

    Edited by Anita Goyal ...
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in ... Read more

    $157.49 USD

    PRE-ORDER