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Highly Effective Marketing Analytics

A Practical Guide to Improving Marketing ROI with Analytics

by Mu Hu ...

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a ... Read more

$12.99 USD

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a
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Consumption Economics: The New Rules of Tech

The New Rules of Tech

by J. B. Wood, Todd Hewlin, Thomas Lah ...

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when ... Read more

$9.89 USD or Free with Kobo Plus

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when
... Read more
Project Management JumpStart

by Kim Heldman ...

The much-anticipated new edition of the popular project management introductory bookThe role of the project manager continues to become more diverse and demanding, placing strong project management skills in high demand. This in-depth introductory guide offers aspiring project managers the essential fundamentals of project management. Fully revised since the previous version, this new edition ... Read more

$19.99 USD

The much-anticipated new edition of the popular project management introductory bookThe role of the project manager continues to become more diverse and demanding, placing strong project management skills in high demand. This in-depth introductory guide offers aspiring project managers the essential fundamentals of project management. Fully revised since the previous version, this new edition
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Agile Portfolio Management

by Jochen Krebs ...

Series series Developer Best Practices
Agile development processes foster better collaboration, innovation, and results. So why limit their use to software projects—when you can transform your entire business?Written by agile-mentoring expert Jochen Krebs, this book illuminates the opportunities—and rewards—of applying agile processes to your overall IT portfolio.Whether project manager, business analyst, or executive—you’ll understand ... Read more

$24.49 USD

Agile development processes foster better collaboration, innovation, and results. So why limit their use to software projects—when you can transform your entire business?Written by agile-mentoring expert Jochen Krebs, this book illuminates the opportunities—and rewards—of applying agile processes to your overall IT portfolio.Whether project manager, business analyst, or executive—you’ll understand
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Affiliate 360: Fundamentals of Performance Marketing

by Pete Prestipino ...

Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today. ... Read more

$5.99 USD or Free with Kobo Plus

Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today.
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Scaling the Revenue Engine

by Tom Mohr ...

The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken. In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded ... Read more

$9.99 USD or Free with Kobo Plus

The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken. In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded
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ITIL® 4 Direct, Plan and Improve (DPI)

Your companion to the ITIL 4 Managing Professional and Strategic Leader DPI certification

by Claire Agutter ...

ITIL® 4 Direct, Plan and ImproveIf you’ve achieved your ITIL® 4 Foundation certificate, you’re probably planning the next stage in your ITIL journey and which qualification to work towards. DPI provides essential knowledge and capabilities for service management professionals, supporting those involved in directing or planning based on strategy and continual improvement – a must-have skillset ... Read more

$32.79 USD or Free with Kobo Plus

Also available as: Audiobook

ITIL® 4 Direct, Plan and ImproveIf you’ve achieved your ITIL® 4 Foundation certificate, you’re probably planning the next stage in your ITIL journey and which qualification to work towards. DPI provides essential knowledge and capabilities for service management professionals, supporting those involved in directing or planning based on strategy and continual improvement – a must-have skillset
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WooCommerce A Complete Guide - 2021 Edition

by Gerardus Blokdyk ...

This WooCommerce Guide is DIFFERENT from books you're used to. If you're looking for a textbook, this is not for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the WooCommerce challenges you're facing and generate better solutions to solve those problems.Ask questions like:How do you ... Read more

$55.49 USD or Free with Kobo Plus

This WooCommerce Guide is DIFFERENT from books you're used to. If you're looking for a textbook, this is not for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the WooCommerce challenges you're facing and generate better solutions to solve those problems.Ask questions like:How do you
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The Business Analyst as Strategist

Translating Business Strategies into Valuable Solutions

by Kathleen B. Hass PMP ...

An organization's ability to achieve strategic goals through programs and supporting projects depends on its ability to establish a future vision, set strategic goals, select the most valuable projects, and then execute flawlessly. Organizational strategic alignmentis achieved by converting strategic plans and goals into a valuable portfolio of programs and supporting projects. Strategic project ... Read more

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An organization's ability to achieve strategic goals through programs and supporting projects depends on its ability to establish a future vision, set strategic goals, select the most valuable projects, and then execute flawlessly. Organizational strategic alignmentis achieved by converting strategic plans and goals into a valuable portfolio of programs and supporting projects. Strategic project
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Business Relationship Management A Complete Guide - 2021 Edition

by Gerardus Blokdyk ...

Does it have a strong relationship management and account management capability in place?Does s/he have any contact with the other party on your organization/personal level now?Has management disclosed details of the carve-out business in the basis of preparation?Has the client clearly articulated what it expects from your organization relationship?How do you keep each member of the team involved ... Read more

$55.49 USD or Free with Kobo Plus

Does it have a strong relationship management and account management capability in place?Does s/he have any contact with the other party on your organization/personal level now?Has management disclosed details of the carve-out business in the basis of preparation?Has the client clearly articulated what it expects from your organization relationship?How do you keep each member of the team involved
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Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

by Christina Inge ...

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a ... Read more

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Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a
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Managing Your Outsourced IT Services Provider

How to Unleash the Full Potential of Your Global Workforce

by Venkatesh Upadrista ...

Series series Business and Management (R0)
Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies, Venkatesh Upadrista guides outsourcing organizations around the hazards ... Read more

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Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies, Venkatesh Upadrista guides outsourcing organizations around the hazards
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Highly Effective Marketing Analytics

People who read this also enjoyed

Consumption Economics: The New Rules of Tech

Project Management JumpStart

Agile Portfolio Management

Affiliate 360: Fundamentals of Performance Marketing

Scaling the Revenue Engine

ITIL® 4 Direct, Plan and Improve (DPI)

WooCommerce A Complete Guide - 2021 Edition

The Business Analyst as Strategist

Business Relationship Management A Complete Guide - 2021 Edition

Marketing Metrics

Managing Your Outsourced IT Services Provider

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