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Showing 1 - 12 of 12 results for “o c ferrell”
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  • Business & Society

    A Strategic Approach to Social Responsibility & Ethics

    by O.C. Ferrell, Debbie M. Thorne, Linda Ferrell ...
    Formerly published by Chicago Business Press, now published by SageBusiness & Society: A Strategic Approach to Social Responsibility & Ethics integrates business and society into organizational strategies to showcase social responsibility as an actionable and practical field of interest, grounded in sound theory. In corporate America today, social responsibility has been linked to financial ... Read more

    $100.99 USD

  • Direct Selling

    A Global and Social Business Model

    by Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson ...
    The Power of Direct Selling.Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and ... Read more

    $12.99 USD

  • Business Ethics

    New Challenges for Business Schools and Corporate Leaders

    by Paul E Peterson, O.C. Ferrell ...
    The many recent high profile corporate scandals highlight the need for companies to do a better job of integrating ethics and responsibility into business decisions - and for business schools to integrate ethics awareness and training into their curricula. This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed ... Read more

    $300.00 USD

  • Marketing Channels and Supply Chain Networks in North America

    A Historical Analysis

    by Robert D. Tamilia, O. C. Ferrell, Karen Hopkins ...
    Series series Business and Management (R0)
    This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.A general ... Read more

    $49.99 USD

  • DK Essential Managers: Ethical Business

    Sustainability, Commitment, Values, Transparency, Environment

    by Linda Ferrell, O.C. Ferrell ...
    Series series DK Essential Managers
    Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.It is practical, handy guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish ... Read more

    $4.99 USD

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  • Changing Business from the Inside Out

    A Tree-Hugger's Guide to Working in Corporations

    by Tim Mohin ...
    The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate ... Read more

    $17.99 USD

  • Sustainable Enterprise Value Creation

    Implementing Stakeholder Capitalism through Full ESG Integration

    by Richard Samans, Jane Nelson ...
    This Open Access book provides a practical guide to the creation of sustainable enterprise value and implementation of the principles of stakeholder capitalism for corporate boards and management teams. The authors argue that business leadership is on the threshold of a new era driven by major shifts in technology, society, political economy and climate change. They set this transition in ... Read more

    Free

  • Corporate Communication

    Critical Business Asset for Strategic Global Change

    by Michael Goodman, Peter B. Hirsch ...
    The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This ... Read more

    $55.99 USD

  • On Competition

    by Michael E. Porter ...
    Series series Harvard Business Review Book
    For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, ... Read more

    $32.99 USD or Free with Kobo Plus

  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    by Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

    $13.99 USD

  • A Dictionary of Human Resource Management

    by Edmund Heery, Mike Noon ...
    A Dictionary of Human Resource Management contains more than 2,000 precise and easy-to-understand definitions that are used in the fields of Human Resource Management and Employment Relations. The dictionary covers all areas of HRM, including recruitment and selection, training and development, performance management, reward, industrial relations, and the design of work and organizations. ... Read more

    $9.99 USD

  • International Business Strategy

    Rethinking the Foundations of Global Corporate Success

    by Alain Verbeke, I. H. Ian Lee ...
    Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Read more

    $56.99 USD