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  • Role of Language and Corporate Communication in Greater China

    From Academic to Practitioner Perspectives

    Edited by Patrick P.K. Ng, Cindy S.B. Ngai ...
    Series series Social Sciences (R0)
    This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.The book’s ... Read more

    $49.49 USD