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The Dark Side of Marketing

Technology, Consumer Autonomy and Recuperative Marketing

by Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri, Hamid Jahankhani ...

Series series Business and Management (R0)
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, ... Read more

$143.09 USD

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology,
... Read more
Thermal Transport in Oblique Finned Micro/Minichannels

by Yan Fan, Poh Seng Lee, Pawan Kumar Singh, Yong Jiun Lee ...

Series series Engineering (R0)
The main aim of this book is to introduce and give an overview of a novel, easy, and highly effective heat transfer augmentation technique for single-phase micro/minichannel heat sink. The specific objectives of the volume are to: Introduce a novel planar oblique fin microchannel and cylindrical oblique fin minichannel heat sink design using passive heat transfer enhancement techniques Investigate ... Read more

$49.49 USD

The main aim of this book is to introduce and give an overview of a novel, easy, and highly effective heat transfer augmentation technique for single-phase micro/minichannel heat sink. The specific objectives of the volume are to: Introduce a novel planar oblique fin microchannel and cylindrical oblique fin minichannel heat sink design using passive heat transfer enhancement techniques Investigate
... Read more
Nanotechnology in Modern Animal Biotechnology

Concepts and Applications

by Pawan Kumar Maurya, Sanjay Singh ...

Nanotechnology in Modern Animal Biotechnology: Concepts and Applications discusses the advancement of nanotechnologies in almost every field, ranging from materials science, to food, forensic, agriculture and life sciences, including biotechnology and medicine. Nanotechnology is already being harnessed to address many of the key problems in animal biotechnology, with future applications covering ... Read more

$71.99 USD

Nanotechnology in Modern Animal Biotechnology: Concepts and Applications discusses the advancement of nanotechnologies in almost every field, ranging from materials science, to food, forensic, agriculture and life sciences, including biotechnology and medicine. Nanotechnology is already being harnessed to address many of the key problems in animal biotechnology, with future applications covering
... Read more
Sustainable Dark Tourism

Trends and Insights from the Globe

Edited by Pawan Kumar, Gurmeet Singh, Vipin Nadda, Bindu Aggarwal, Ranjeet Verma ...

This book critically examines an increasingly popular and unique tourism form, dark tourism, and how it relates to sustainability, ethics, and cultural heritage.By doing so, it explores the effects of dark tourism and associated historical background on local people, landscapes, and economies, emphasizing both positive and negative outcomes. It also provides insights to analyze successful ... Read more

$60.99 USD

This book critically examines an increasingly popular and unique tourism form, dark tourism, and how it relates to sustainability, ethics, and cultural heritage.By doing so, it explores the effects of dark tourism and associated historical background on local people, landscapes, and economies, emphasizing both positive and negative outcomes. It also provides insights to analyze successful
... Read more
Intelligent Computing and Communication Techniques

Proceedings of the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024), New Delhi, India, 28-29 June, 2024 (Volume 2)

Edited by Arvind Dagur, Karan Singh, Pawan Singh Mehra, Dhirendra Kumar Shukla ...

This book contains a prolific compilation of research papers presented at the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024). Some of its key features include:In-depth coverage of artificial intelligence, blockchain, and their role in enhancing smart living and security, with a focus on intelligent computing.Depiction of detailed system models and ... Read more

$310.99 USD

This book contains a prolific compilation of research papers presented at the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024). Some of its key features include:In-depth coverage of artificial intelligence, blockchain, and their role in enhancing smart living and security, with a focus on intelligent computing.Depiction of detailed system models and
... Read more
Intelligent Computing and Communication Techniques

Proceedings of the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024), New Delhi, India, 28-29 June, 2024 (Volume 3)

Edited by Arvind Dagur, Karan Singh, Pawan Singh Mehra, Dhirendra Kumar Shukla ...

This book contains a prolific compilation of research papers presented at the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024). Some of its key features include:In-depth coverage of artificial intelligence, blockchain, and their role in enhancing smart living and security, with a focus on intelligent computing.Depiction of detailed system models and ... Read more

$295.00 USD

This book contains a prolific compilation of research papers presented at the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024). Some of its key features include:In-depth coverage of artificial intelligence, blockchain, and their role in enhancing smart living and security, with a focus on intelligent computing.Depiction of detailed system models and
... Read more
Intelligent Computing and Communication Techniques

Proceedings of the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024), New Delhi, India, 28-29 June, 2024 (Volume 1)

Edited by Arvind Dagur, Karan Singh, Pawan Singh Mehra, Dhirendra Kumar Shukla ...

This book contains a prolific compilation of research papers presented at the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024). Some of its key features include:In-depth coverage of artificial intelligence, blockchain, and their role in enhancing smart living and security, with a focus on intelligent computing.Depiction of detailed system models and ... Read more

$310.99 USD

This book contains a prolific compilation of research papers presented at the International Conference on Intelligent Computing and Communication Techniques (ICICCT 2024). Some of its key features include:In-depth coverage of artificial intelligence, blockchain, and their role in enhancing smart living and security, with a focus on intelligent computing.Depiction of detailed system models and
... Read more
Harnessing AI and Data Analytics in Smart Business Education

Edited by Sanjay Taneja, Pawan Kumar, Bhupinder Pal Singh Chahal, Amar Johri ...

Series series Education (R0)
The book explores the revolutionary impact of artificial intelligence (AI) and data analytics on business education. It provides educators, students, and business professionals with essential knowledge and practical tools to effectively integrate these technologies into business learning and practice. As the business landscape becomes increasingly data-driven, understanding and utilizing AI and ... Read more

$197.09 USD

The book explores the revolutionary impact of artificial intelligence (AI) and data analytics on business education. It provides educators, students, and business professionals with essential knowledge and practical tools to effectively integrate these technologies into business learning and practice. As the business landscape becomes increasingly data-driven, understanding and utilizing AI and
... Read more
Hapttitude and DEI: Fostering Happiness and Inclusivity

by Pretty Bhalla, Gurmeet Singh, Pawan Kumar, Rajesh Verma, Satinder Rekhi Singh ...

Hapttitude and DEI: Fostering Happiness and Inclusivity examines the relationship between workplace well-being and diversity, equity and inclusion (DEI), presenting an evidence-based framework for building healthier, more inclusive organizations. Drawing on contemporary research in organizational behavior, psychology, leadership and management, this scholarly monograph introduces the concept of ... Read more

$49.99 USD

Hapttitude and DEI: Fostering Happiness and Inclusivity examines the relationship between workplace well-being and diversity, equity and inclusion (DEI), presenting an evidence-based framework for building healthier, more inclusive organizations. Drawing on contemporary research in organizational behavior, psychology, leadership and management, this scholarly monograph introduces the concept of
... Read more
Hapttitude and DEI: Fostering Happiness and Inclusivity

by Editors: Pretty Bhalla, Gurmeet Singh, Pawan Kumar, Rajesh Verma, Satinder Rekhi Singh ...

Hapttitude and DEI: Fostering Happiness and Inclusivity examines the relationship between workplace well-being and diversity, equity and inclusion (DEI), presenting an evidence-based framework for building healthier, more inclusive organizations. Drawing on contemporary research in organizational behavior, psychology, leadership and management, this scholarly monograph introduces the concept of ... Read more

$69.00 USD

Hapttitude and DEI: Fostering Happiness and Inclusivity examines the relationship between workplace well-being and diversity, equity and inclusion (DEI), presenting an evidence-based framework for building healthier, more inclusive organizations. Drawing on contemporary research in organizational behavior, psychology, leadership and management, this scholarly monograph introduces the concept of
... Read more
Advanced Informatics for Computing Research

Second International Conference, ICAICR 2018, Shimla, India, July 14–15, 2018, Revised Selected Papers, Part I

Edited by Ashish Kumar Luhach, Dharm Singh, Pao-Ann Hsiung, Kamarul Bin Ghazali Hawari, Pawan Lingras, Pradeep Kumar Singh ...

Series Book 1 - Springer Nature Proceedings Computer Science
This two-volume set (CCIS 955 and CCIS 956) constitutes the refereed proceedings of the Second International Conference on Advanced Informatics for Computing Research, ICAICR 2018, held in Shimla, India, in July 2018.The 122 revised full papers presented were carefully reviewed and selected from 427 submissions. The papers are organized in topical sections on computing methodologies; hardware; ... Read more

$89.99 USD

This two-volume set (CCIS 955 and CCIS 956) constitutes the refereed proceedings of the Second International Conference on Advanced Informatics for Computing Research, ICAICR 2018, held in Shimla, India, in July 2018.The 122 revised full papers presented were carefully reviewed and selected from 427 submissions. The papers are organized in topical sections on computing methodologies; hardware;
... Read more
Wireless Ad-hoc and Sensor Networks

Architecture, Protocols, and Applications

Edited by Pawan Singh, Sudesh Kumar, Sachin Kumar Gupta, Abhay Kumar Rai, Abdu Saif ...

Series series Wireless Communications and Networking Technologies
The book presents theoretical and experimental approaches, quantitative and qualitative analyses, and simulations in wireless ad-hoc and sensor networks. It further explains the power and routing optimization in underwater sensor networks, advanced cross-layer framework, challenges and security issues in underwater sensor networks, and the use of machine learning and deep learning techniques for ... Read more

$233.99 USD

The book presents theoretical and experimental approaches, quantitative and qualitative analyses, and simulations in wireless ad-hoc and sensor networks. It further explains the power and routing optimization in underwater sensor networks, advanced cross-layer framework, challenges and security issues in underwater sensor networks, and the use of machine learning and deep learning techniques for
... Read more

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The Dark Side of Marketing

Thermal Transport in Oblique Finned Micro/Minichannels

Nanotechnology in Modern Animal Biotechnology

Sustainable Dark Tourism

Intelligent Computing and Communication Techniques

Intelligent Computing and Communication Techniques

Intelligent Computing and Communication Techniques

Harnessing AI and Data Analytics in Smart Business Education

Hapttitude and DEI: Fostering Happiness and Inclusivity

Hapttitude and DEI: Fostering Happiness and Inclusivity

Advanced Informatics for Computing Research

Wireless Ad-hoc and Sensor Networks

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Wireless Communications and Networking Technologies

Chemistry and Material Science (R0)

Woodhead Publishing Series in Electronic and Optical Materials

Education (R0)

Engineering (R0)

Biomedical and Life Sciences (R0)

Emerging Trends in Biomedical Technologies and Health informatics

Springer Nature Proceedings excluding Computer Science

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