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  • Entrepreneurial Challenges in the 21st Century

    Creating Stakeholder Value Co-Creation

    Series series Business and Management (R0)
    Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation. ... Read more

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  • Sustainable Marketing

    Strategic Marketing for People, Planet and Profit

    Series series Business and Management (R0)
    This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact.It presents complex cross-disciplinary and cross-functional theoretical and practical discussions in a simplified manner to specify how ... Read more

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  • The Realities and Illusions of Defending Competitive Advantage

    A Resource-Based View Perspective

    This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and practice for over three decades, influencing adjacent fields such as marketing. However, in today’s ... Read more

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  • Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Series series The Annals of Business Research
    This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge ... Read more

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  • Marketing Management

    Past, Present and Future

    Series series Business and Management (R0)
    This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. ... Read more

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  • The Cross-Disciplinary Perspectives of Management

    Challenges and Opportunities

    Series series Cross-Disciplinary Management Perspectives
    Whilst existing studies on research management focus on single disciplinary perspectives in isolation, this new collection integrates a range of theories and business models from multiple fields to offer insights and examples of cross-disciplinary management perspectives.As the workplace environment encounters increased disruption and discontinuity, both researchers and practitioners are facing ... Read more

    $91.89 USD

  • The Synergy of Business Theory and Practice

    Advancing the Practical Application of Scholarly Research

    Series series Business and Management (R0)
    The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an ... Read more

    $89.09 USD

  • The Changing Role of SMEs in Global Business

    Volume II: Contextual Evolution Across Markets, Disciplines and Sectors

    Series series Business and Management (R0)
    SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, ... Read more

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  • Innovation and Capacity Building

    Cross-disciplinary Management Theories for Practical Applications

    Series series Business and Management (R0)
    This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, ... Read more

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  • Stakeholder Engagement and Sustainability

    Series series The Annals of Business Research
    This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management.The concept of sustainability is today at the ... Read more

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  • The Changing Role of SMEs in Global Business

    Volume I: Paradigms of Opportunities and Challenges

    Series series Business and Management (R0)
    SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, ... Read more

    $49.49 USD

  • Sustainable Development Goals and Business Dynamics

    Theoretical Advances and Practical Insights

    Series series The Annals of Business Research
    In recent years, the global socio-economic balance has been disrupted by a series of events: first, the economic crisis, then the pandemic, followed by conflicts both within and outside Europe, and finally the energy crisis. These events have had significant repercussions on the resilience of people and organizations worldwide. In this context, the Sustainable Development Goals (SDGs), adopted as ... Read more

    $64.99 USD