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The 401(K) Owner’S Manual

Preparing Participants, Protecting Fiduciaries

by Scott Everhart, Brian Hanna ...

Employees have entrusted their retirement assets to your care. Are you making the right decisions? Whether you are a business owner or corporate manager responsible for establishing and maintaining a 401(k) program or an engaged participant interested in plan design, this manual provides practical recommendations on creating and maintaining a best-in-class plan. Three retirement plan professionals ... Read more

$3.99 USD

Employees have entrusted their retirement assets to your care. Are you making the right decisions? Whether you are a business owner or corporate manager responsible for establishing and maintaining a 401(k) program or an engaged participant interested in plan design, this manual provides practical recommendations on creating and maintaining a best-in-class plan. Three retirement plan professionals
... Read more
The Moral Rights of Animals

by Jeremy Garrett, Nathan Nobis, Anne Baril, Aaron Simmons, Molly Gardner, Evelyn Pluhar, Ramona Ilea, Robert Bass, Jason Hanna, Gary Lynn Comstock0, Scott D. Wilson1, Mylan Engel Jr.3, Tom Regan4, Alastair Norcross5, Jeff McMahan6 ...

Edited by Mylan Engel Jr. and Gary Lynn Comstock, this book employs different ethical lenses, including classical deontology, libertarianism, commonsense morality, virtue ethics, utilitarianism, and the capabilities approach, to explore the philosophical basis for the strong animal rights view, which holds that animals have moral rights equal in strength to the rights of humans, while also ... Read more

$55.09 USD

Edited by Mylan Engel Jr. and Gary Lynn Comstock, this book employs different ethical lenses, including classical deontology, libertarianism, commonsense morality, virtue ethics, utilitarianism, and the capabilities approach, to explore the philosophical basis for the strong animal rights view, which holds that animals have moral rights equal in strength to the rights of humans, while also
... Read more
Email Marketing in a Digital World

The Basics and Beyond

by Richard C. Hanna, Scott D. Swain, Jason Smith ...

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as ... Read more

$8.69 USD

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as
... Read more

Professional Product Owner, The

Leveraging Scrum as a Competitive Advantage

by Don McGreal, Ralph Jocham ...

Series series The Professional Scrum Series
The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the ... Read more

$34.19 USD

The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the
... Read more
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

The Do-It-Yourself Guide to Finding and Fixing Usability Problems

by Steve Krug ...

Series series Voices That Matter
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own ... Read more

$27.39 USD

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own
... Read more
UX Design Process

by Smashing Magazine ...

Series series Smashing eBooks
UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to ... Read more

$4.49 USD

UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to
... Read more
Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

by Finith Jernigan ...

The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Read more

$9.99 USD or Free with Kobo Plus

The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling.
... Read more
Designing for Interaction

Creating Innovative Applications and Devices

by Dan Saffer ...

Series series Voices That Matter
Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Read more

$38.19 USD

Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile
... Read more
Designing for the Digital Age

How to Create Human-Centered Products and Services

by Kim Goodwin ...

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age ... Read more

$56.00 USD

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age
... Read more
Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash, Maura Ginty, Rich Page ...

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Read more

$18.00 USD

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of
... Read more
Validating Product Ideas

Through Lean User Research

by Tomer Sharon ...

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Read more

$40.49 USD

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
... Read more
Inbound Marketing and SEO

Insights from the Moz Blog

by Rand Fishkin, Thomas Høgenhaven ...

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Read more

$20.00 USD

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks
... Read more

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The 401(K) Owner’S Manual

The Moral Rights of Animals

Email Marketing in a Digital World

People who read these also enjoyed

Professional Product Owner, The

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

UX Design Process

Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

Designing for Interaction

Designing for the Digital Age

Landing Page Optimization

Validating Product Ideas

Inbound Marketing and SEO

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