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  • Places

    Identity, Image and Reputation

    by Simon Anholt ...
    Series series Business and Management (R0)
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. ... Read more

    $49.49 USD

  • Audiobook

    The Good Country Equation

    How We Can Repair the World in One Generation

    by Simon Anholt ...
    Narrated by Simon Anholt ...

    Unabridged

    7 hours 1 min

    "Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future."-H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of SomaliaWhy doesn't the world work? Why, despite all the power, technology, ... Read more

    $20.99 USD or Free with Kobo Plus

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    Lasting Legacies?

    Series series Social Sciences (R0)
    This book evaluates why cities choose to bid for the Olympics, why Olympic bids fail, and whether cities can benefit from failed bids. Attention is shifted away from host cities (or winners), to consider the impact of the bidding process on urban development in losing cities. Oliver and Lauermann show that bidding is often a politically strategic exercise, as planning ideas are recycled from one ... Read more

    $62.99 USD

  • Impact Assessment in Tourism Economics

    Series series Economics and Finance (R0)
    This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different parts of the world, based on modern theoretical approaches and adequate analysis tools, in the context of ... Read more

    $134.09 USD

  • Wine and Tourism

    A Strategic Segment for Sustainable Economic Development

    Series series Business and Management (R0)
    The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional ... Read more

    $89.09 USD

  • City Branding

    Theory and Cases

    by K. Dinnie ...
    Series series Business and Management (R0)
    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. ... Read more

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  • Airline Economics

    An Empirical Analysis of Market Structure and Competition in the US Airline Industry

    Series series Economics and Finance (R0)
    This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be understood as a natural oligopoly, each airline market being dominated by one to three airline carriers ... Read more

    $53.99 USD

  • Tourism in Transitions

    Recovering Decline, Managing Change

    Series series Social Sciences (R0)
    This book explores the relationship between transition and tourism geographies on a global scale, discussing how tourism has been used as a tool to recover from decline or to manage change caused by event-driven, rapid transitions in a region’s economy, politics or environment. With case studies from Europe, America, Asia and Africa, it provides examples of how specific communities and industries ... Read more

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  • Tourism in the City

    Towards an Integrative Agenda on Urban Tourism

    Series series Business and Management (R0)
    This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and ... Read more

    $170.09 USD

  • The Professional Bar & Beverage Manager's Handbook

    How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

    by Amanda Miron ...
    A successful beverage operation is much more than top-shelf cocktails. In today’s market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful bar operator needs dependable products and equipment. ... Read more

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  • Health and Wellness Tourism

    Emergence of a New Market Segment

    Series series Business and Management (R0)
    This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry.Recently, there has been an increased interest ... Read more

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  • Analytics in Smart Tourism Design

    Concepts and Methods

    Series series Business and Management (R0)
    This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It ... Read more

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