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Top Series in United States

Showing 1 - 12 of 12 results for “sylvie studente”
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  • Contemporary Issues in Luxury Brand Management

    Edited by Sylvie Studente, Eleonora Cattaneo ...
    Series series Mastering Luxury Management
    This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily ... Read more

    $62.99 USD

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  • Global Marketing, Global Edition

    by Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Read more

    $42.49 USD

  • Principles of Marketing

    by Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

    $43.19 USD

  • Transforming Supply Chains

    Realign Your Business To Better Serve Customers In A Disruptive World

    by John Gattorna, Deborah Ellis ...
    Series series Financial Times Series
    John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains.Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply ... Read more

    $19.49 USD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.09 USD

  • Fashion Marketing

    by Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

    $280.00 USD

  • What You Need to Know about Strategy

    by Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Read more

    $13.00 USD

  • Logistics Management and Strategy

    Competing Through The Supply Chain

    by Alan Harrison, Remko Van Hoek, Heather Skipworth, James Aitken ...
    Deepen your understanding and think like an economistEconomics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition ... Read more

    $43.19 USD

  • Dynamic Supply Chains

    How to design, build and manage people-centric value networks

    by John Gattorna ...
    John Gattorna has been working in corporate logistics networks and enterprise supply chains for 30 years. He's one of the most influential contemporary ‘thought leaders’ in the field. Many global companies have adopted his model, with significant results: a doubling of margins; big increases in revenue through increased customer satisfaction; and lower cost-to-serve across the board as a result of ... Read more

    $33.19 USD

  • Food Supply Chain Management

    Edited by Jane Eastham, Liz Sharples, Stephen Ball ...
    The key to the success of a company is their ability to co-ordinate the key supply chain i.e their key suppliers and suppliers of suppliers. 'Food and Drink Supply Chain Management' looks specifically at the supply chain in the food and drink industry to provide readers with an understanding of the areas as it is now and its growing importance, and where it is going in the future. 'Food and Drink ... Read more

    $76.99 USD

  • Entrepreneurship & Small Business Management in the Hospitality Industry

    by Darren Lee-Ross, Conrad Lashley ...
    Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality ... Read more

    $94.99 USD

  • Wine Marketing

    by C. Michael Hall, Richard Mitchell ...
    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Read more

    $91.99 USD