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  • Public Relations in Japan

    Evolution of Communication Management in a Culture of Lifetime Employment

    Edited by Tomoki Kunieda, Junichiro Miyabe, Koichi Yamamura ...
    Series series Routledge New Directions in PR & Communication Research
    Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR ... Read more

    $65.99 USD