Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 10494 results for “v kumar”
Skip side bar filters

  • Transformative Marketing

    Combining New Age Technologies and Human Insights

    by V. Kumar, Philip Kotler ...
    Series series Business and Management (R0)
    This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating ... Read more

    $40.49 USD

  • International Marketing Research

    A Transformative Approach

    by V. Kumar ...
    Series series Business and Management (R0)
    This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of ... Read more

    $107.09 USD

  • Self Publishing - A Complete Journey

    What Authors Need to Know Before, During and After Publication

    by V S KUMAR ...
    SYNOPSISThis comprehensive handbook on self-publishing examines the complete journey of a book before, during and after publication. It goes beyond the mechanics of publishing to explain what happens when an author's completed manuscript enters the complex and highly competitive publishing ecosystem.The book explores the journey from manuscript preparation and publication through distribution, ... Read more

    $9.90 USD

  • Valuing Customer Engagement

    Strategies to Measure and Maximize Profitability

    by V. Kumar ...
    Series series Business and Management (R0)
    In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first ... Read more

    $40.49 USD

  • Statistical Methods in Customer Relationship Management

    by V. Kumar, J. Andrew Petersen ...
    Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book ... Read more

    $90.00 USD

  • Oracle Global Data Services for Mission-critical Systems

    Maximizing Performance and Reliability in Complex Enterprise Environments

    by Y V Ravi Kumar, Mariami Kupatadze, Sambaiah Sammeta ...
    Series series Professional and Applied Computing (R0)
    New to Oracle Global Data Services? You’ve come to the right place. This book will show you how to leverage the power of Oracle GDS to ensure runtime load balancing, region affinity, replication lag tolerance-based workload routing, and inter-database service failover. In particular, you will see how to maximize the utilization of replication investments with Oracle GDS.The book starts by guiding ... Read more

    $53.99 USD

  • Oracle Cloud Infrastructure (OCI) GoldenGate

    Real-world Examples

    by Y V Ravi Kumar, Raghavendra S, Ankur Goel ...
    Series series Professional and Applied Computing (R0)
    This book focuses on the utilization of GoldenGate Services (GGS) in conjunction with a microservices architecture on the Oracle cloud (OCI), primarily for data migration and integration across various data sources and targets.The book begins with a practical example of utilizing GGS on a Marketplace VM, progressively advancing to in-depth discussions on implementing GoldenGate as a Service on OCI ... Read more

    $49.49 USD

  • Railway Engineering Technology

    Developments and Innovations

    Edited by V. M. Ravindra Kumar, K. P. Vineesh, Sunil Kumar Sharma ...
    This book presents advances in railway engineering, including railway wheels, wheel failure mechanisms, innovations in railway track designs, and axle failures. It covers rail–wheel traction characteristics under various environmental conditions for full-scale test conditions, including braking systems. It provides an understanding of the applications of digital twin technology in railway systems, ... Read more

    $77.99 USD

  • Cyber Physical System 2.0

    Communication and Computational Technologies

    Edited by Amitkumar V. Jha, Bhargav Appasani ...
    The book covers the emerging communication and computational technologies for future cyber-physical systems and discusses the security of in-vehicle communication protocols using automotive embedded systems, presenting an in-depth analysis across various domains, such as manufacturing, transportation, health-care, and smart cities.This book:Discusses how communication and computing co-design ... Read more

    $233.99 USD

  • Media and Marginality

    Inclusion, Exclusion and Representation

    Edited by Jyoti Ranjan Sahoo, V. Vijay Kumar ...
    This book delves into the complex relationship between media and marginality, by critically examining the evolving discourse on inclusion, exclusion, and representation of marginalized communities. It explores the issues concerning women, gender, Dalits, Muslims, Tribals, LGBTQIA+ individuals, and communities such as the Khasi, Bifran, and other ethnic and religious minorities from a marginal ... Read more

    $61.99 USD

  • Media and Marginalized Voices

    Women and LGBTQIA+ Community

    Edited by V. Vijay Kumar, Jyoti Ranjan Sahoo ...
    This book attempts to bridge the gap in interdisciplinary academic knowledge by offering a critical and practical understanding of gender and sexual minority representation in media and communication. Divided into two sections, the first explores «Women, Media, and Discourse», while the second focuses on the«LGBTQIA+ Community and Media Representation».Grounded in contemporary and relevant ... Read more

    $52.19 USD

  • Biomass Processing Technologies for Sustainable Energy and Material Production

    Edited by V. Sivasubramanian, M. Yogesh Kumar ...
    This book summarizes the state-of-the-art approaches and novel technologies developed for the sustainable production of energy and structural and functional materials. Each chapter includes a detailed review of current aspects pertaining to the energy and material system supported by sustainability assessment tools. It covers sustainable utilization of biomass for energy in the form of green ... Read more

    $77.99 USD