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“william m carpenter”

Showing 1 - 12 of 12 results for “william m carpenter”
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  • Asian Security Handbook

    Terrorism and the New Security Environment

    by William M. Carpenter, David G. Wiencek, James R. Lilley ...
    This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities covered in previous editions, and highlights more recent security issues in the region, including the North Korean threat, weapons of mass destruction proliferation, the South China Sea ... Read more

    $265.99 USD

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  • Unconscious Marketing

    25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

    by Sam Page ...
    How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we ... Read more

    $7.99 USD

  • Pragmalytics

    Practical Approaches to Marketing Analytics in the Digital Age

    by Cesar A. Brea ...
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

    $2.99 USD

  • Segmentation, Revenue Management and Pricing Analytics

    by Tudor Bodea, Mark Ferguson ...
    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing ... Read more

    $96.99 USD

  • Launching to Leading

    How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

    by Ken Rutsky ...
    Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading ... Read more

    $8.69 USD or Free with Kobo Plus

  • Global Talent Management

    Challenges, Strategies, and Opportunities

    Edited by Akram Al Ariss ...
    Series series Business and Management (R0)
    This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing ... Read more

    $116.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Corporate Social Responsibility in Sub-Saharan Africa

    Sustainable Development in its Embryonic Form

    Edited by Stephen Vertigans, Samuel O. Idowu, René Schmidpeter ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of corporate social responsibility and its development in Africa. It provides in-depth studies on 11 sub-Saharan countries, demonstrating that corporate social responsibility is forming and going through different stages of metamorphosis in the continent. Though corporate and individual attitudes towards sustainability in Africa still leave a lot to be ... Read more

    $89.99 USD

  • The Trend Management Toolkit

    A Practical Guide to the Future

    by A. Kjaer ...
    Series series Business and Management (R0)
    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. ... Read more

    $53.99 USD

  • Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    by Raymond Pettit ...
    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Read more

    $77.99 USD

  • The Market Research and Insight Yearbook

    Transforming Evidence into Impact

    by The Market Research Society ...
    The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice ... Read more

    $53.99 USD

  • Beyond the Morning HUDDLE: HR Management for a Successful Dental Practice

    by Dr. Ann Marie Gorczyca, DMD, MPH, MS ...
    Beyond the Morning Huddle—Human Resource Management fora Successful Dental Office shares tips,experiences, strategies and solutions tomake your dental practice the best it can be.RecruitementWith time and attention given to the hiringprocess, the doctor and team implement a strongmanagement system to select the best candidateand build a strong team.IntegrationBy creating an effective ... Read more

    $9.99 USD or Free with Kobo Plus

  • E-Marketing in Developed and Developing Countries: Emerging Practices

    Edited by Hatem El-Gohary, Riyad Eid ...
    While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication ... Read more

    $157.49 USD

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