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1 - 12 de 12 resultados para “a mansurali”
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  • Sports Analytics

    Data-Driven Sports and Decision Intelligence

    Edición de A Mansurali, P. Mary Jeyanthi, Dieu Hack-Polay, Ali B. Mahmoud ...
    Series series Engineering (R0)
    In "Sports Analytics: Data-Driven Sports and Decision Intelligence," embark on a journey through the exhilarating world of sports enhanced by the power of data-driven insights. From the nail-biting moments on the field to the strategic decisions behind the scenes, this comprehensive guide unveils the secrets that propel teams to victory and champions to greatness.It explores the cutting-edge ... Leer más

    $197.99 USD

  • Marketing Analytics

    A Machine Learning Approach

    Edición de A. Mansurali, P. Mary Jeyanthi ...
    With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts ... Leer más

    $159.95 USD

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  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Edición de Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Leer más

    $179.99 USD

  • Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    de Ron Kohavi, Diane Tang, Ya Xu ...
    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, ... Leer más

    $36.99 USD

  • Data Analytics in Marketing, Entrepreneurship, and Innovation

    Edición de Mounir Kehal, Shahira El Alfy ...
    Series series Data Analytics Applications
    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that ... Leer más

    $76.99 USD

  • Demystifying Big Data and Machine Learning for Healthcare

    de Prashant Natarajan, John C. Frenzel, Detlev H. Smaltz ...
    Healthcare transformation requires us to continually look at new and better ways to manage insights – both within and outside the organization today. Increasingly, the ability to glean and operationalize new insights efficiently as a byproduct of an organization’s day-to-day operations is becoming vital to hospitals and health systems ability to survive and prosper. One of the long-standing ... Leer más

    $49.99 USD

  • Measuring Data Quality for Ongoing Improvement

    A Data Quality Assessment Framework

    de Laura Sebastian-Coleman ...
    Series series The Morgan Kaufmann Series on Business Intelligence
    The Data Quality Assessment Framework shows you how to measure and monitor data quality, ensuring quality over time. You'll start with general concepts of measurement and work your way through a detailed framework of more than three dozen measurement types related to five objective dimensions of quality: completeness, timeliness, consistency, validity, and integrity. Ongoing measurement, rather ... Leer más

    $44.99 USD

  • IT Security Metrics: A Practical Framework for Measuring Security & Protecting Data

    de Lance Hayden ...
    Implement an Effective Security Metrics Project or ProgramIT Security Metrics provides a comprehensive approach to measuring risks, threats, operational activities, and the effectiveness of data protection in your organization. The book explains how to choose and design effective measurement strategies and addresses the data requirements of those strategies. The Security Process Management ... Leer más

    $44.69 USD

  • The Routledge Companion to Marketing Research

    Edición de Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Leer más

    $65.99 USD

  • Knowledge Management and Organizational Learning

    Edición de William R. King ...
    Series series Business and Management (R0)
    Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving ... Leer más

    $215.99 USD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    de Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Leer más

    $72.99 USD

  • AI and Machine Learning Applications in Sports Analytics

    Edición de Tanupriya Choudhury, Pradeep Kumar Arya, Ketan Kotecha, Ashutosh Sharma, Jung-Sup Um ...
    Artificial intelligence (AI) and machine learning (ML) revolutionize sports by transforming how teams, coaches, and analysts understand and optimize performance. These technologies enable the collection, processing, and interpretation of data, ranging from player biometrics and in-game statistics to video footage and fan engagement metrics. By uncovering patterns and insights that are difficult to ... Leer más

    $197.99 USD