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1 - 12 de 21 resultados para “al ries”
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  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    de Al Ries, Jack Trout ...
    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Leer más

    $11.99 USD

  • Positioning: The Battle for Your Mind

    de Al Ries, Jack Trout ...
    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Leer más

    $14.29 USD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    de Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

    $7.99 USD

  • Black Brands

    In the Age of Transparency

    de Fernando Olivares ...
    Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The ... Leer más

    $31.99 USD o gratis con Kobo Plus

  • Konumlandırma

    de Jack Trout, Al Ries ...
    Traducido por Ebru Kızıldağ ...
    Pazarlama devrimini ateşleyen kitap! Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını çok net örneklerle anlatıyorlar. Birinin zihnine girmenin en kolay yolu nedir? Pazarlamada vereceğiniz en önemli karar hangisidir? ... Leer más

    $3.99 USD

  • The Origin of Brands

    How Product Evolution Creates Endless Possibilities for New Brands

    de Al Ries, Laura Ries ...
    What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain ... Leer más

    $6.99 USD

  • Positioning: The Battle for Your Mind, 20th Anniversary Edition

    de Al Ries, Jack Trout ...
    “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including ... Leer más

    $22.99 USD

  • As Leis do Marketing

    de Al Ries, Jack Trout ...
    O BESTSELLER CLÁSSICO COM MILHARES DE LEITORES EM TODO O MUNDO, RESULTADOS COMPROVADOS E IDEIAS QUE RESISTIRAM AO TESTE DO TEMPO. «Um dos 5 livros que toda a gente devia ler. Recomendo-o a todos os gestores e a qualquer pessoa que queira começar um negócio. Tem informação imensamente valiosa e lê-se num instante!» TIM FERRISS Alguns gestores acreditam que um programa de marketing bem concebido, ... Leer más

    $11.99 USD

  • Positioning

    Come farsi vedere e sentire in un mercato sovraffollato

    de Jack Trout, Al Ries ...
    C’è un’unica cosa che rende il marketing di un brand efficace: riuscire a ritagliarsi uno spazio persistente nella mente del consumatore. Non è un caso se i prodotti di maggior successo sono quelli che riescono a imporre il proprio nome all’intera categoria merceologica (pensate a quando in un bar ordinate una Coca). Per farlo ci sono delle regole precise: identificare la giusta nicchia, arrivare ... Leer más

    $10.99 USD

  • The Fall of Advertising and the Rise of PR

    de Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Leer más

    Antes $8.99 USD Ahora $1.99 USD

  • Aşağıdan Yukarıya Pazarlama

    de Jack Trout, Al Ries ...
    Traducido por Saadettin Konukseven, Feray Şansal ...
    Bu kitap; reklamın neden tek başına yeterince işe yaramayacağının kitabı. Bu kitap; neden marka isminizi, ürününüzü, fiyatınızı, dağıtım kanalınızı, hedef kitlenizi ya da stratejinizi değiştirmeden başarıya ulaşamayacağınızın kitabı. Bu kitap; neden "marka ismi" gibi küçük (!) sandığınız bir detayın şirketinizin geleceğini değiştirebileceğinin kitabı. Bu kitap; neden müşteri odaklı ya da ürün ... Leer más

    $1.99 USD

  • War in the Boardroom

    Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

    de Al Ries, Laura Ries ...
    Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the ... Leer más

    $4.99 USD