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  • Lean Analytics

    Use Data to Build a Better Startup Faster

    Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. ... Leer más

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  • Just Evil Enough

    The Subversive Marketing Handbook

    Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Leer más

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    Lean Analytics

    Use Data to Build a Better Startup Faster

    Completo

    12 hora 48 minutos

    Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and ... Leer más

    $24.99 USD

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    Just Evil Enough

    The Subversive Marketing Handbook

    Narrado por Alistair Croll ...

    Completo

    13 hora 59 minutos

    Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Propose, Prepare, Present

    How to become a successful, effective, and popular speaker at industry conferences

    Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales pitches.What does it ... Leer más

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    Product Leadership

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    7 hora 41 minutos

    In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?This ... Leer más

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    Monetizing Innovation

    How Smart Companies Design the Product Around the Price

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    7 hora 28 minutos

    Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing ... Leer más

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    Competing Against Luck

    The Story of Innovation and Customer Choice

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    7 hora 25 minutos

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more ... Leer más

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    The Cold Start Problem

    How to Start and Scale Network Effects

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    10 hora 28 minutos

    A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded ""cold start problem”—by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and ... Leer más

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    The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Leer más

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  • Real-Time Big Data Analytics: Emerging Architecture

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    Five or six years ago, analysts working with big datasets made queries and got the results back overnight. The data world was revolutionized a few years ago when Hadoop and other tools made it possible to getthe results from queries in minutes. But the revolution continues. Analysts now demand sub-second, near real-time query results. Fortunately, we have the tools to deliver them. This report ... Leer más

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  • The Problem with Native JavaScript APIs

    Many features inspired by popular JavaScript libraries are now available as native JavaScript APIs in today’s powerful browsers. While that may seem convenient given all of the JavaScript you need to write, relying on these APIs will only make code maintenance more difficult in the long run.In this report, Nicholas Zakas—consultant and former front-end tech leader at Yahoo!—provides a case study ... Leer más

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