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  • Augmenting Customer Retention Through Big Data Analytics

    Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics ... Leer más

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  • Adoption of NFTs and Cryptocurrency in Marketing

    In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, ... Leer más

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  • Transforming Education with Virtual Reality

    TRANSFORMING EDUCATION WITH VIRTUAL REALITYThe book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses.Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to ... Leer más

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  • Blockchain Technology

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    Blockchain technology is considered a disruptive innovation that changes the ways companies and global processes operate. This technology has impressive powers to change this world for the better.This book examines the origins, emergence, challenges, and opportunities in the blockchain field, rethinking business strategy and readiness in the digital world and how blockchain technology would ... Leer más

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  • A Beginner's Guide to Introduce Artificial Intelligence in Teaching and Learning

    Series series Computer Science (R0)
    This book reimagines education in today’s Artificial Intelligence (AI) world and the Fourth Industrial Revolution. Artificial intelligence will drastically affect every industry and sector, and education is no exception. This book aims at how AI may impact the teaching and learning process in education. This book is designed to demystify AI for teachers and learners. This book will help improve ... Leer más

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  • Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

    Series series Information Technology, Management and Operations Research Practices
    This book explores the link between entrepreneurship and innovation, providing an understanding of the latest developments in the field. It explores numerous challenges to entrepreneurship, such as failures and socio-economic issues, and presents concepts, models, and implementation strategies for Industry 4.0.Industry 4.0 presents unique challenges and unique opportunities to entrepreneurs. ... Leer más

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  • Robot Journalism: Can Human Journalism Survive?

    Artificial Intelligence (AI) is changing all aspects of communications and journalism as automatic processes are being introduced into all facets of classical journalism: investigation, content production, and distribution. Traditional human roles in these fields are being replaced by automatic processes and robots.The first section of this book focuses on a discussion of AI, the new emerging ... Leer más

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  • Designing and Implementing Global Supply Chain Management

    Edición de Sudhanshu Joshi, Rohit Joshi ...
    Business practices are constantly evolving in order to meet growing customer demands. By implementing fresh procedures through the use of new technologies, organizations are able to remain competitive and meet the expectations of their customers. Designing and Implementing Global Supply Chain Management examines how various organizations have re-engineered their business processes in an effort to ... Leer más

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    PEDIDO ANTICIPADO

  • Envisioning Virtual Reality: A Toolkit for Implementing Vr In Education

    In this collection of essays, we explore virtual reality in K12 from a number of perspectives. We examine the effectiveness of VR as a teaching tool, technology hurdles in low resource settings, implementation from a teacher’s angle, and students’ initial reaction to VR in the classroom. ... Leer más

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  • Advanced Businesses in Industry 6.0

    In an era dominated by technology, our world is experiencing a radical transformation through the relentless expansion of industrial generations. The advent of the fourth industrial generation unleashed transformative technologies that revolutionized businesses, enabling access to unprecedented data and analytical capabilities. As we transition into the fifth industrial generation, concepts like ... Leer más

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  • The Gamer's Brain

    How Neuroscience and UX Can Impact Video Game Design

    de Celia Hodent ...
    Creating a successful video game requires more than just great ideas—it demands a deep understanding of user experience (UX). Successful games like Fortnite thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction. This book equips readers with cognitive science insights and UX methodologies to design fun and engaging games that are inclusive, accessible, ... Leer más

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