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  • Marketing Analytics Using Excel

    A Beginner′s Guide

    Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with ... Leer más

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  • Disruptive Technology in Human Resource Management

    Series series Routledge Studies in Innovation, Organizations and Technology
    Technological breakthroughs obliterate established methods and change entire industries. Disruptive technologies are seen as drivers of various business processes, and one area that these technologies have had a profound impact on is human resource management (HRM). The applications of disruptive technology in the field of HRM represent an ever-intriguing domain for researchers and professionals. ... Leer más

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  • Knowledge Management, Leadership, and Innovation in Digital Transformation

    Navigating the Future of Organizations

    de Asha Thomas ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Digital technologies have created an opportunity to bring together knowledge management, leadership, and innovation. Any business that wishes to thrive in today's competitive digital landscape must prioritize knowledge management. Leadership in the digital era is about leveraging digital tools to manage knowledge to attain a strategic advantage effectively. Thus, leadership is an essential and ... Leer más

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  • Marketing 5.0

    Technology for Humanity

    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

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  • Dynamics of Long-Life Assets

    From Technology Adaptation to Upgrading the Business Model

    Series series Business and Management (R0)
    This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism based on a broad understanding of system dependencies; efficient use of system ... Leer más

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  • Smart Industry - Better Management

    Series Libro 28 - Advanced Series in Management
    The ebook edition of this title is Open Access and freely available to read online.Smart industry requires better management. As industrial and production systems are future-proofed, becoming smart and interconnected through use of new manufacturing and product technologies, work is advancing on improving product needs, volume, timing, resource efficiency, and cost, optimally using supply chains ... Leer más

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  • Software Business

    14th International Conference, ICSOB 2023, Lahti, Finland, November 27–29, 2023, Proceedings

    Series series Springer Nature Proceedings Computer Science
    This open access book constitutes the refereed proceedings of the 23rd International Conference on Software Business, ICSOB 2023, which was held in Lahti, Finland, during November 27–29, 2023. The special theme of ICSOB 2023 was Digital Agility: Mastering Change in Software Business and Digital Services.The 27 full papers and 8 short papers presented in this book were carefully reviewed and ... Leer más

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  • Product Innovation through Knowledge Management and Social Media Strategies

    Edición de Alok Kumar Goel, Puja Singhal ...
    Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is ... Leer más

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  • Contemporary Issues in Industry 5.0

    Towards an AI Integrated Society

    Edición de Päivi Aaltonen, Emil Kurvinen ...
    Series series Technology, Work and Globalization
    ‘Industry 5.0’ was first described in 2020 by the European Commission to describe the next wave of technologies, including Virtual Simulation and Automated Robots, to impact businesses and individuals. It recognizes how these technologies can no more be counted as purely ‘future tech’, but as realities that will begin to impact society as a whole. This open access book describes this new world as ... Leer más

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  • HR Tech Strategy

    Revolutionizing Employee Experience Through HR-Tech Synergy

    Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness:Embrace the proven formula for aligning technology-driven employee experiences with ... Leer más

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  • Knowledge Management and Organizational Learning

    Edición de William R. King ...
    Series series Business and Management (R0)
    Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving ... Leer más

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  • Reimagine Finance

    The CFO's Leadership Playbook for the Age of AI, Data, and Digital

    de Tariq Munir ...
    Reinvent the future of finance leadership: An imperative to lead in the Digital AgeReimagine Finance: A CFO’s Playbook to Leading in the Age of Data and AI by Tariq Munir empowers today's finance leaders to navigate the rapidly evolving digital landscape with confidence and clarity. As the finance function faces increasing demands for strategic involvement beyond traditional roles, this book ... Leer más

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