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1 - 12 de 12 resultados para “brian h yim”
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  • Marketing Analysis in Sport Business

    Global Perspectives

    Edición de Kevin K Byon, Brian H Yim, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that ... Leer más

    $62.99 USD

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  • Digital Business Models in Sport

    Edición de Mateusz Tomanek, Wojciech Cieslinski, Michal Polasik ...
    Series series Routledge Research in Sport Business and Management
    Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how ... Leer más

    Gratis

  • Global Mindset and International Business

    Driving Process Outsourcing Organizations

    de Magdalena Kossowska, Jerzy Rosiński ...
    Series series Routledge Studies in International Business and the World Economy
    Global mindset is an emerging concept, influenced by globalization, that can support companies’ growth in international settings and help develop a more effective, skilled workforce that can be open and adaptable. This book presents an analysis of current global mindset knowledge and explores how national culture and international business behaviors affect global mindset development in business ... Leer más

    Gratis

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    de Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Leer más

    $41.99 USD

  • Handbook of Collective Intelligence

    Edición de Thomas W. Malone, Michael Bernstein ...
    Experts describe the latest research in a rapidly growing multidisciplinary field, the study of groups of individuals acting collectively in ways that seem intelligent.Intelligence does not arise only in individual brains; it also arises in groups of individuals. This is collective intelligence: groups of individuals acting collectively in ways that seem intelligent. In recent years, a new kind of ... Leer más

    $28.99 USD

  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $80.99 USD

  • Doing a Research Project in Sport Performance Analysis

    de Peter O'Donoghue, Lucy Holmes, Gemma Robinson ...
    Series series Routledge Studies in Sports Performance Analysis
    The research project or dissertation is a core component of any degree programme in the rapidly developing discipline of sport performance analysis. This highly practical and accessible book provides a complete step-by-step guide to doing a research project. Showcasing the very latest research methods, it covers the whole research process, from identifying a research question and system ... Leer más

    $75.99 USD

  • Customer Loyalty and Supply Chain Management

    Business-to-Business Customer Loyalty Analysis

    de Ivan Russo, Ilenia Confente ...
    Series series Routledge Studies in Business Organizations and Networks
    Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly ... Leer más

    $65.99 USD

  • Performance Measurement and Leisure Management

    Edición de Konstantinos Alexandris ...
    The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions. Policymakers need an evidence base for their decisions regarding public leisure services. Students and researchers in leisure ... Leer más

    $51.99 USD

  • The History of Marketing Science

    de Russell S Winer, Scott A Neslin ...
    Series Libro 18 - World Scientific-Now Publishers Series in Business
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the ... Leer más

    $43.99 USD

  • Senior Leadership Teams and the Agile Organization

    Edición de Stephen J. Zaccaro, Nathan J. Hiller, Richard Klimoski ...
    Series series SIOP Organizational Frontiers Series
    Senior Leadership Teams and the Agile Organization builds on existing knowledge in the leadership, teams, and strategic management literatures to examine and explore how senior leadership teams drive the dynamic capabilities of organizations.Organizational agility is a key dimension of organizational performance. This volume focuses on senior leadership team processes and attributes that ... Leer más

    $66.99 USD

  • Performance Management for Different Employee Groups

    A Contribution to Employment Systems Theory

    de Achim Krausert ...
    Series series Business and Management (R0)
    Manage managers based on competencies and informal networks – Set task-based output goals for professional specialists – Control temporary workers at the agency level – Ensure that contractors are managed effectively as part of boundary-crossing networks.This book provides a framework of analysis to capture and explain differences in employment systems. Taking account of the wealth of research in ... Leer más

    $188.09 USD