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1 - 12 de 12 resultados para “cheng lu wang”
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  • The Palgrave Handbook of Interactive Marketing

    Edición de Cheng Lu Wang ...
    Series series Business and Management (R0)
    Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for ... Leer más

    $215.09 USD

  • Handbook of Research on the Impact of Fandom in Society and Consumerism

    Edición de Cheng Lu Wang ...
    Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group ... Leer más

    $269.99 USD

  • Exploring the Rise of Fandom in Contemporary Consumer Culture

    Edición de Cheng Lu Wang ...
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, and more, this ... Leer más

    $193.49 USD

  • Brand Management in Emerging Markets: Theories and Practices

    Edición de Cheng Lu Wang, Jiaxun He ...
    Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical ... Leer más

    $170.99 USD

    PEDIDO ANTICIPADO

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  • Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications

    Edición de Information Resources Management Association ...
    The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood. Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences ... Leer más

    $1,669.49 USD

    PEDIDO ANTICIPADO

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edición de José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Leer más

    Gratis

  • Strategic Corporate Communication in the Digital Age

    Edición de Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Leer más

    $86.09 USD

  • Sales Technology

    Making the Most of Your Investment

    de Nikolaos Panagopoulos ...
    Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships. A variety of sales technologies exist such as customer relationship management (CRM) software, mobile sales force automation (SFA) applications, contact management software, ... Leer más

    $6.29 USD

  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $80.99 USD

  • Managing Virtual Teams

    de Silvester Ivanaj, Claire Bozon ...
    'This comprehensive volume provides excellent coverage of the scholarly landscape for virtual teaming. Ivanaj and Bozon have integrated a variety of research streams and practical techniques that should prove to be very useful for anyone studying or working in virtual teams. The chapter on leadership and conflict management is an especially thoughtful and welcome addition to the literature, given ... Leer más

    $35.99 USD

  • Remote Work and Collaboration: Breakthroughs in Research and Practice

    Edición de Information Resources Management Association ...
    The implementation of teleworking has enhanced the workforce and provided more flexible work environments. This not only leads to more productive workers, but it allows for a more diverse labor force. Remote Work and Collaboration: Breakthroughs in Research and Practice examines the benefits and challenges of working with telecommuting associates in the modern work environment. Including ... Leer más

    $386.99 USD

  • Knowledge Management in Healthcare

    Edición de Lorri Zipperer ...
    Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning. Knowledge management - if envisioned thoughtfully - takes a systemic approach to implementation that includes the embodiment of a learning culture. ... Leer más

    $65.99 USD