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“chitra buckley”

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  • Handbook of Research on Global Fashion Management and Merchandising

    Edición de Alessandra Vecchi, Chitra Buckley ...
    Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management ... Leer más

    $287.99 USD

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  • Fashion Marketing

    de Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

    $280.00 USD

  • Co-creation for Responsible Research and Innovation

    Experimenting with Design Methods and Tools

    Edición de Alessandro Deserti, Marion Real, Felicitas Schmittinger ...
    Series Libro 15 - Springer Series in Design and Innovation
    This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book ... Leer más

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  • Design Transitions

    Inspiring Stories. Global Viewpoints. How Design is Changing.

    de Joyce Yee, Emma Jefferies, Lauren Tan ...
    Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... Leer más

    $28.49 USD

  • The Management of Luxury

    An International Guide

    Edición de Benjamin Berghaus, Sven Reinecke, Prof. em Dr. Günter Müller-Stewens ...
    Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The ... Leer más

    $46.79 USD

  • Digital Marketing Strategies for Fashion and Luxury Brands

    Edición de Wilson Ozuem, Yllka Azemi ...
    Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on ... Leer más

    $179.99 USD

  • International Retail Marketing

    de Christopher Moore, Margaret Bruce, Grete Birtwistle ...
    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and ... Leer más

    $76.99 USD

  • Educational Strategies for the Next Generation Leaders in Hotel Management

    Edición de Jiuguang Feng, Sacha Stocklin, Wei Wang ...
    As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next ... Leer más

    $170.99 USD

  • Design Management

    The Essential Handbook

    de David Hands ...
    Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, ... Leer más

    $53.09 USD

  • The Routledge Companion to Contemporary Brand Management

    Edición de Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Leer más

    $84.99 USD

  • Global Marketing Strategies for the Promotion of Luxury Goods

    Edición de Fabrizio Mosca, Rosalia Gallo ...
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores ... Leer más

    $170.99 USD

  • Advertising and Branding: Concepts, Methodologies, Tools, and Applications

    Edición de Information Resources Management Association ...
    Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, ... Leer más

    $724.49 USD