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“david soorholtz”

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  • Critical Thinking for Marketers, Volume I

    Learn How to Think, Not What to Think

    de David Dwight, Terry Grapentine, David Soorholtz ...
    All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument’s conclusion. In marketing, these “conclusions” are normative decisions about what an organization should ... Leer más

    $10.79 USD

  • Critical Thinking for Marketers, Volume II

    Learn How to Think, Not What to Think

    de David Dwight, Terry Grapentine, David Soorholtz ...
    This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a ... Leer más

    $10.99 USD